Geely EX5 Dominates Indonesian EV Market with Over 1,000 Orders and Soaring Sales
On February 13th, 2025, local time, Geely Auto made a groundbreaking debut at the prestigious Indonesia International Motor Show (IIMS), a premier automotive event in the Asia-Pacific region. At this event, the company unveiled its latest innovation—the all-new Geely EX5, a pure electric SUV. The launch marked a significant milestone for Geely as it continues to expand its global presence in the fast-growing electric vehicle (EV) market.
A Phenomenal Market Entry
Since its official introduction, the Geely EX5 has rapidly gained traction in the Indonesian market. Within a short span, the model secured over 1,000 orders, a remarkable achievement reflecting the vehicle’s strong appeal among Indonesian consumers. The overwhelming response to the EX5 also earned Geely the “Favorite New Comer Car Brand” award at IIMS 2025. This accolade not only recognizes Geely’s innovation but also underscores its successful entry into one of Southeast Asia’s most dynamic automotive markets.
Indonesia holds immense strategic importance for Geely, particularly as a right-hand-drive market. As one of the largest automotive hubs in Southeast Asia, the country presents a lucrative opportunity for automakers looking to capitalize on the region’s increasing demand for sustainable mobility solutions. Geely’s strong start in the Indonesian EV sector sets the stage for further expansion, reinforcing its global ambitions in clean energy transportation.
Aligning with Indonesia’s Electrification Goals
The launch of the Geely EX5 comes at a time when the Indonesian government is aggressively promoting the transition to electric mobility. The government has implemented various incentives, including tax breaks and subsidies, to encourage EV adoption. Geely’s introduction of the EX5 perfectly aligns with these national policies, providing an accessible, high-performance electric SUV that meets the needs of Indonesian consumers.
The success of the Geely EX5 is expected to inject fresh momentum into Indonesia’s rapidly evolving new energy vehicle (NEV) landscape. By bringing advanced EV technology and innovative solutions to the local market, Geely is playing a crucial role in supporting the country’s sustainability objectives while offering consumers a cutting-edge driving experience.
A Star Attraction at IIMS 2025
At the Indonesia International Motor Show, the Geely booth garnered massive attention from media outlets, automotive enthusiasts, and industry professionals. The event served as an ideal platform to showcase the EX5’s state-of-the-art design, outstanding performance, and intelligent features. Thousands of visitors explored the vehicle firsthand, highlighting the growing interest in electric mobility solutions.
During the exhibition, Mr. Victor Gao, Vice President of Geely Auto Indonesia, emphasized the company’s long-term vision for the region. He stated, “Indonesia is one of the fastest-growing automotive markets, especially in EV adoption. Geely sees great potential in accelerating this transition by introducing the Geely EX5, an all-electric SUV that combines innovative technology, outstanding performance, and best-in-class comfort and safety. This launch goes beyond introducing a new product—it represents Geely’s long-term strategic commitment to the Indonesian market.”
His remarks underscore Geely’s dedication to driving the adoption of sustainable mobility solutions in Indonesia and beyond.
Comprehensive Market Entry Strategy
Beyond its impressive debut at IIMS, Geely has implemented a robust strategy to ensure the successful market penetration of the EX5. The company has partnered with local dealerships to enhance its distribution network, ensuring widespread availability of the vehicle across the country. Moreover, Geely has conducted extensive training programs for its dealer representatives, covering sales techniques, marketing strategies, after-sales service protocols, and the unique advantages of the EX5. This proactive approach guarantees that customers receive top-notch service and that the brand is well-represented in the Indonesian automotive landscape.
Strategic Financial Partnerships for Customer Accessibility
Recognizing the importance of financial accessibility in boosting EV adoption, Geely has forged strategic collaborations with nine major financial institutions. These partnerships were announced during IIMS 2025 and are designed to provide flexible financing and leasing solutions for Indonesian consumers. By offering tailored payment plans and competitive interest rates, Geely aims to make EV ownership more attainable for a broader demographic.
To further support the transition to electric mobility, Geely also signed a Memorandum of Understanding (MOU) with Perusahaan Listrik Negara (PLN), Indonesia’s state electricity company. This agreement focuses on enhancing home charging infrastructure, ensuring that EX5 owners have convenient and reliable access to charging facilities. The collaboration with PLN is a crucial step in addressing the primary concern of potential EV buyers—charging convenience.
The Geely EX5: Redefining Electric Mobility in Indonesia
The Geely EX5 is positioned as a game-changer in the Indonesian EV market, offering an exceptional combination of performance, efficiency, and cutting-edge technology. The all-electric SUV boasts a sleek, aerodynamic design that enhances energy efficiency while providing a futuristic appeal. Equipped with an advanced battery system, the EX5 delivers an impressive range on a single charge, addressing range anxiety—a common concern among prospective EV buyers.
Beyond its powertrain, the EX5 is packed with smart features, including an AI-powered infotainment system, advanced driver assistance technologies, and a highly intuitive user interface. These elements ensure a seamless driving experience, setting a new benchmark for EV innovation in Indonesia.
Future Prospects: Scaling Up for Greater Impact
Given the overwhelming response to the EX5’s debut, Geely is poised to expand its presence in the Indonesian market further. The company plans to introduce additional EV models, catering to diverse customer segments and reinforcing its commitment to sustainable transportation. Moreover, Geely aims to localize certain production aspects, a move that could lead to more affordable pricing and greater availability of spare parts and services.
Geely’s success in Indonesia could also serve as a model for its expansion into other Southeast Asian countries with similar right-hand-drive markets. By leveraging its experience in Indonesia, Geely is well-positioned to replicate its achievements in neighboring nations, strengthening its footprint in the region.
The launch of the Geely EX5 at IIMS 2025 marks a defining moment for the Indonesian EV industry. With over 1,000 confirmed orders and growing interest, the EX5 has firmly established itself as a frontrunner in the market. The combination of an innovative product, strategic partnerships, and alignment with national policies has positioned Geely for sustained success in Indonesia’s rapidly evolving automotive landscape.
As the nation continues its push toward electrification, Geely’s proactive initiatives and commitment to quality will play a crucial role in shaping the future of electric mobility in Indonesia. The EX5’s triumphant entry is just the beginning of a new chapter—one that promises a greener, more sustainable future for Indonesian roads.
