Grove Collaborative Announces Strategic Acquisition of Grab Green, Expanding Sustainable Home Cleaning Portfolio
Grove Collaborative Holdings, a pioneering sustainable consumer products company, certified B Corporation, and Public Benefit Corporation, has successfully completed the acquisition of substantially all assets of Grab Green, a well-respected leader in eco-friendly cleaning solutions. This strategic move reinforces Grove’s commitment to making consumer products a driving force for environmental and human good while strengthening its leadership position in sustainable home cleaning.
The acquisition marks a significant step forward for Grove Collaborative as it seeks to accelerate its mission of reducing plastic waste and offering high-performance, planet-friendly home essentials. Grab Green, a trailblazer in creating naturally derived cleaning products, aligns seamlessly with Grove’s sustainability-driven ethos and product offerings.
Enhancing Sustainability in Home Cleaning
Grove Collaborative has long been at the forefront of sustainability in the consumer products industry. As the world’s first plastic-neutral retailer, Grove has consistently advocated for reduced plastic usage and sustainable packaging. The addition of Grab Green to Grove’s portfolio will further expand its line of effective, non-toxic, and environmentally friendly cleaning solutions, providing consumers with even more options to make eco-conscious choices.
“Grab Green has been an innovator in the development of safe, sustainable, and high-performance cleaning products, which makes them a perfect fit for Grove’s mission,” said Jeff Yurcisin, CEO of Grove Collaborative. “This acquisition represents a unique opportunity to scale our impact and continue raising the bar for sustainability in home care. Together, we can offer consumers more innovative and eco-friendly solutions while making a meaningful difference for the planet.”
Founded with a mission to deliver powerful cleaning products without compromising safety or sustainability, Grab Green has built a loyal following of customers who trust its thoughtfully formulated solutions. Known for its naturally derived ingredients and commitment to environmental stewardship, the company has been a strong advocate for reducing harmful chemicals and waste in everyday household cleaning.
A Natural Evolution of a Strong Partnership
The relationship between Grove and Grab Green dates back to 2019, when Grab Green became a third-party vendor on the Grove Collaborative platform. Over the years, the brand has been one of the top performers in terms of growth and customer preference, particularly in the laundry and specialty cleaning categories. This acquisition formalizes and strengthens an already successful collaboration, ensuring continued availability and further innovation in sustainable home care products.
“We are thrilled to join forces with Grove Collaborative, a company that shares our deep commitment to creating products that are safe for both people and the planet,” said Patricia Spencer, co-founder of Grab Green. “With Grove’s platform, we have an incredible opportunity to inspire more households to make sustainable choices while delivering the high-performance cleaning solutions they need.”
Co-founder Michael Edell echoed similar sentiments, emphasizing the growth potential of this new partnership. “This acquisition marks an exciting new chapter for Grab Green. By leveraging Grove’s extensive resources and distribution network, we can expand our reach and make an even greater impact. Grove’s commitment to sustainability aligns perfectly with our vision, and we are confident this collaboration will lead to more innovation in the sustainable home care space.”
Expanding Access to Eco-Friendly Cleaning Solutions
Following the acquisition, Grab Green’s product lineup—including its popular laundry detergents, dishwashing pods, and multipurpose cleaners—will continue to be available through Grove Collaborative’s online platform, as well as Amazon, ensuring that consumers can easily access their favorite sustainable cleaning products. Grove’s extensive reach and loyal customer base will provide a strong foundation for continued growth and expansion of the Grab Green brand.
As part of the transition, co-founders Patricia Spencer and Michael Edell will join Grove in advisory roles, offering guidance on product development, integration, and brand growth. Their expertise in sustainable cleaning formulations will be invaluable in maintaining Grab Green’s core values and innovation-driven approach while expanding its presence under Grove’s leadership.
Driving the Future of Sustainable Consumer Products
Grove Collaborative’s acquisition of Grab Green underscores a broader movement in the consumer goods industry towards sustainability, transparency, and environmental responsibility. As consumers become increasingly aware of the impact of their purchasing decisions, companies like Grove and Grab Green are setting new standards for what it means to be both effective and environmentally responsible.
With this acquisition, Grove not only enhances its portfolio of eco-friendly home care products but also strengthens its position as a leader in the sustainable consumer goods space. By bringing together two like-minded brands that prioritize innovation and sustainability, Grove is further solidifying its mission to make household essentials better for people and the planet.
As the company looks to the future, it remains dedicated to its goal of transforming the industry through responsible business practices, sustainable packaging solutions, and high-performance products that help consumers reduce their environmental footprint. The acquisition of Grab Green is just one step in Grove’s ongoing journey to redefine how everyday essentials are made and consumed.
