Simone Fabris Joins Wayve as VP of Product & Delivery
Wayve, a trailblazer in Embodied AI for the automotive industry, is thrilled to announce the appointment of Simone Fabris as Vice President of Product and Delivery. With an impressive track record in automotive software, platform development, product safety, and innovation, Simone’s expertise will play a crucial role in Wayve’s mission to redefine autonomous mobility. His appointment marks a significant step forward as the company continues to pioneer AI-driven autonomous driving solutions for the automotive sector.
Simone Fabris brings over 15 years of experience in advancing automotive safety, particularly in the areas of assisted and automated driving. Throughout his career, he has played a pivotal role in transitioning the industry from traditional sensor-based systems to more sophisticated AI-driven, scalable automation solutions. His leadership in advanced perception, system integration, and automation strategies has been instrumental in shaping modern autonomous driving technologies.
During his tenure at TRW Automotive, Simone contributed significantly to the development and commercialization of radar and vision-based technologies, which laid the groundwork for modern driver assistance systems. His innovative work helped enhance vehicle safety and automation capabilities, setting the stage for further advancements in the industry. Following his time at TRW, he joined Mobileye, where he led the launch of the first commercial Level 2+ (L2+) system platform.
His efforts at Mobileye resulted in the development of a scalable product family, spanning from highly assisted driving (L2+) to more advanced automated driving systems (L3 and L4). These innovations have accelerated the adoption of AI-based automation in the automotive sector and have helped establish industry-wide best practices for developing safe and efficient autonomous systems.
In addition to his contributions to product development, Simone Fabris has been an influential figure in the advancement of industry standards. He played a key role in developing the Safety of the Intended Functionality (SOTIF) standard, an internationally recognized framework that addresses safety concerns related to Advanced Driver Assistance Systems (ADAS) and automated driving vehicles. His contributions have helped shape regulatory guidelines and best practices for ensuring the safety and reliability of autonomous driving technologies.
Furthermore, he has championed the integration of complex open-source software, such as Linux, into high-performance, safety-critical automotive applications. This work has been essential in enabling the deployment of scalable, adaptable, and safe AI-driven mobility solutions.
As he steps into his new role as VP of Product and Delivery at Wayve, Simone will be responsible for overseeing the development and deployment of Wayve’s Embodied AI product applications for the automotive industry. His leadership will be instrumental in delivering cutting-edge, scalable, and compliant solutions for assisted and automated driving. By leveraging his extensive experience in product safety, automation, and AI-driven systems, Simone will help Wayve accelerate the commercialization of its technology and ensure seamless integration into consumer vehicles.
Alex Kendall, Co-Founder and CEO of Wayve, expressed his enthusiasm for Simone’s appointment, stating:
“Simone is a leading expert in automotive safety, and we are delighted to have him join Wayve as VP of Product and Delivery. His vision and expertise in developing automotive-grade products will be key to successfully launching our cutting-edge autonomous driving technology into consumer vehicles.”
Simone Fabris also shared his excitement about joining Wayve and the opportunities that lie ahead:
“The pursuit of autonomous driving is one of the most profound technological challenges of our time—one that demands continuous discovery, learning, and pushing the boundaries of what is possible.
I am thrilled to join Wayve and fully convinced that only a data-driven, end-to-end AI approach can truly overcome the long-tail problem—the greatest hurdle standing in the way of wide-scale deployment of autonomous vehicles. Wayve’s groundbreaking technology is setting a new industry standard, and I look forward to helping deliver its first production stack for the next generation of automated driving systems.”
Wayve’s approach to autonomous driving is centered around the concept of Embodied AI, which enables vehicles to learn from real-world data and continuously improve their performance in diverse and dynamic environments. Unlike rule-based autonomous systems that rely on predefined programming, Wayve’s AI-driven models utilize deep learning and data-driven methodologies to enhance their decision-making capabilities over time. This approach allows vehicles to adapt to new scenarios and drive more safely and efficiently under a wide range of conditions.
The appointment of Simone Fabris comes at a crucial time for Wayve as it continues to push the boundaries of AI-powered mobility. With a strong focus on safety, scalability, and innovation, the company is poised to lead the next phase of autonomous vehicle deployment. Simone’s leadership will be key in driving the development and delivery of Wayve’s technology, ensuring that it meets the highest standards for performance, safety, and regulatory compliance.
As the automotive industry moves toward a future dominated by AI-driven mobility solutions, Wayve remains committed to developing groundbreaking technologies that make autonomous driving a reality. By leveraging Simone Fabris’ expertise in product safety, automation, and industry standards, Wayve is well-positioned to revolutionize the way vehicles perceive and interact with their environments. His appointment signals a new chapter for the company, reinforcing its mission to create safer, more efficient, and highly capable autonomous driving systems for the global market.
In the coming years, Wayve aims to accelerate the commercialization of its Embodied AI technology, working closely with automotive manufacturers, regulatory bodies, and industry stakeholders to ensure widespread adoption. Simone’s extensive knowledge and leadership experience will be invaluable in this endeavor, as the company continues to navigate the challenges and opportunities associated with autonomous mobility.
With his vast expertise in automotive software, AI-driven automation, and safety-critical applications, Simone Fabris is set to play a vital role in shaping the future of autonomous driving at Wayve. His appointment underscores the company’s commitment to innovation, safety, and the successful deployment of AI-powered vehicle solutions. As he takes on this new leadership position, the automotive industry eagerly anticipates the impact of Wayve’s technology on the future of transportation.
Wayve welcomes Simone Fabris to the team and looks forward to the exciting advancements that lie ahead in the pursuit of safer, smarter, and more autonomous mobility solutions.
