Geely Electrifies Indonesia with First Pure EV SUV Launch
Geely Auto has announced its strategic entry into the Indonesian market with the pre-sale of its flagship electric SUV, the Geely EX5. This advanced vehicle, designed to revolutionize electric mobility, offers Indonesian consumers an opportunity to embrace the future of sustainable transportation. In addition to introducing this cutting-edge electric vehicle, Geely has revealed plans for local manufacturing in Indonesia.
Partnering with leading Indonesian automotive firm PT Handal Indonesia Motor, Geely will establish state-of-the-art production facilities in Electrifies Bekasi, an industrial hub. This move not only strengthens Geely’s presence in Indonesia but also propels its expansion in right-hand drive markets, representing a significant milestone in the company’s global growth strategy.
“Indonesia represents an exciting new chapter for Geely,” stated Evin Ye, Vice President of Geely Automobile International Corporation (GAIC). “We are committed to bringing Indonesian consumers cutting-edge technology and sustainable mobility solutions, supported by an exceptional user experience.” This bold entry into the Indonesian market is accompanied by efforts to build a robust network of local partners and facilities, ensuring that the company delivers a world-class brand experience to its new customer base.
Strengthening Local Presence and Right-Hand Drive Market Expansion
Since the establishment of its Indonesian subsidiary in November 2024, Geely Auto has collaborated with six prominent local dealers to lay the Electrifies foundation for its presence in this vital right-hand drive market. Geely’s goal is to develop a comprehensive network of 100 sales and service outlets across Indonesia within the next three years. This ambitious plan aims to enhance Geely’s localized operations and set new benchmarks in the Electrifies right-hand drive market. By focusing on sustainable and high-quality growth, Geely seeks to provide Indonesian consumers with a superior automotive experience tailored to their specific needs.
“It is wonderful to see Geely taking a significant step by introducing a brand-new model to the Indonesian market,” said Cahyo Purnomo, Investment Promotion Director at the Indonesia Investment Coordinating Board (BKPM). “This move Electrifies will not only benefit the local automotive industry but also contribute to the national economy while offering better prices for our customers.”
New Indonesian Plant Strengthens Global Manufacturing Network
Central to Geely’s strategy in Indonesia is its partnership with PT Handal Indonesia Motor, which focuses on the development of the Bekasi Phase II manufacturing facility. Scheduled for completion in the second quarter of 2025, the plant will Electrifies commence production of the Geely EX5 in the third quarter of the same year. Designed to meet Indonesian local production (TKDN) standards, the facility will incorporate Geely’s advanced battery technology and assembly processes, furthering the transformation of Indonesia’s automotive industry toward electrification and smart manufacturing.
This new Bekasi plant marks Geely’s seventh overseas manufacturing facility, underscoring the company’s commitment to expanding its global production network. The plant not only facilitates the production of the Geely EX5 but also supports a Electrifies three-year roadmap aimed at diversifying its vehicle portfolio. This includes developing SUVs, MPVs, and other vehicle segments with various powertrain options, ranging from pure electric to plug-in hybrid and conventional configurations.
“The partnership with PT Handal underscores our long-term commitment to Indonesia,” said Victor Gao, CEO of Geely Auto Indonesia. “We share a vision of driving innovation and advancing the local automotive sector. By combining our strengths in technology and manufacturing, we aim to set new benchmarks for Indonesia’s automotive industry.”
Advanced Technologies Redefine SUV Standards
The Geely EX5 is Electrifies designed to set a new standard in the global electric SUV segment. Its sleek design, innovative features, and superior safety systems showcase the company’s technological expertise. The vehicle Electrifies boasts a class-leading space efficiency with a 67.2% utilization rate, achieved through its innovative interior design. Additionally, it incorporates four core technological innovations: the short blade battery, the GEA architecture, the CTB technology, and the 11-in-1 intelligent electric drive system.
One of the standout features of the Geely EX5 is its advanced cockpit, powered by Flyme Auto. This system includes a multilingual “Hi Geely” voice assistant Electrifies capable of supporting 10 languages, enhancing the user experience for a diverse range of customers. Safety is another major focus of the EX5, which is equipped with Advanced Driver Assistance Systems (ADAS) Level 2. These systems include adaptive cruise control, automatic emergency braking, and lane-keeping assistance, ensuring a safer and more convenient driving experience.
Geely’s Global Growth Momentum
Driven by its global expansion strategy, Geely Auto achieved record-breaking sales in 2024, selling 2.17 million units worldwide. International sales saw a remarkable 53% year-on-year increase, reaching 403,923 units. Sales of new Electrifies energy vehicles (NEVs) experienced an even more dramatic rise, with 888,235 units sold, representing a 92% increase. These figures highlight Geely’s strong momentum in the global market.
Indonesia’s status as Geely’s newest strategic hub is expected to further enhance the company’s position in the right-hand drive markets. By leveraging its advanced manufacturing capabilities, high-value product lineup, and localized service network, Geely aims to lead innovation in the global automotive industry.
Conclusion: A Vision for Indonesia’s Automotive Future
Geely Auto’s entry into Indonesia represents more than just the launch of a new electric vehicle; it is a comprehensive strategy aimed at transforming the country’s automotive landscape. From the pre-sale of the Geely EX5 to the establishment of a state-of-the-art manufacturing facility in Bekasi, Geely’s efforts demonstrate a commitment to sustainability, innovation, and local economic growth. By partnering with PT Handal Indonesia Motor and working closely with local dealers, Geely is building a foundation for long-term success in Indonesia and beyond.
The Geely EX5 embodies the company’s vision of the future of mobility, combining advanced technology, intelligent design, and a focus on sustainability. As the company continues to expand its presence in right-hand drive markets, it remains committed to delivering exceptional vehicles and services tailored to meet the evolving needs of its customers. With its bold vision and strategic investments, Geely is poised to play a leading role in shaping the future of the global automotive industry.
