Geely’s Serbia Mega Flagship Store Grand Opening – Starray Set to Lead SUV Trend in Southeast Europe
On December 5, Geely Auto marked a significant milestone with the grand opening of its largest flagship store in Serbia. Located in Belgrade, the 1,600-square-meter facility stands as the centerpiece of Geely’s growing presence in Southeastern Europe. Alongside this momentous occasion, the launch of Geels’s highly anticipated SUV, the Starray, signals the company’s commitment to delivering cutting-edge automotive solutions tailored to the region.
This state-of-the-art showroom is Geely’s sixth dealership in Serbia and represents a pivotal step in the brand’s long-term growth strategy for the Southeast European market. It is designed to offer Serbian consumers a premium, immersive experience that highlights the company’s dedication to innovation, quality, and customer service.
At the grand opening ceremony, Domen Habic, President of SEEAG, Serbia’s exclusive distributor, expressed his gratitude and enthusiasm for the partnership with Geely. “We are grateful to Geely for placing their trust in us and giving us the honor of representing such a renowned brand in South East Europe. It is both a great privilege and a great responsibility. This showroom has been built to meet the latest Geely standards to provide the highest level of comfort and quality of service to our customers,” Habic stated.
The event was attended by over 200 guests, including prominent Serbian automotive media, representatives from the Chinese Embassy in Belgrade, and leaders of Chinese technology enterprises based locally. Among the Geely executives present were Leo Zhang, Assistant General Manager of GAIC, and Henry Zou, Director of Geely Pan Europe, underscoring the importance of this milestone.
Geely’s Rapid Rise in Serbia
Geely officially entered the Serbian market in 2023, marking a swift ascent in popularity among local consumers. Within just a few months, the Geely Coolray had firmly established itself as a top-three contender in the high-end B-segment SUV market. Its success is a testament to Geely’s ability to combine high-quality craftsmanship with technological innovation, earning the trust and admiration of Serbian buyers.
With the introduction of the Starray, Geely is poised to take another significant step forward. This cost-effective C-segment SUV exemplifies futuristic design paired with superior performance, meeting the evolving demands of modern consumers. Its spacious interiors and versatile design cater to Serbia’s growing appetite for vehicles that seamlessly blend practicality with innovation.
Today, you have the opportunity to see our latest model, the Starray, which we are convinced will be a bestseller next year, said Habic during the unveiling. With its dimensions, luxurious features, and modern technologies, it outperforms many competitors even in larger market segments.
Serbia: A Strategic Gateway
Serbia occupies a key position in the Balkan Peninsula, serving as a gateway to Southern Europe. With its strong consumer base and rapidly developing economy, Serbia is not only the largest automotive market in the Balkans but also a trendsetter for the region. Its strategic location makes it an ideal entry point for companies seeking to expand into neighboring countries.
Recognizing this potential, Geely has made significant investments in establishing a robust presence in Serbia. The flagship store in Belgrade is more than just a dealership—it is a statement of intent, signaling Geely’s ambition to become a dominant force in the Southeast European automotive market.
The Starray: A Game-Changer for the Region
The Geely Starray represents a new chapter in the company’s expansion strategy. Designed to cater to both functionality and style, the Starray is a reflection of Geely’s innovative ethos. Its modern aesthetics are matched by an impressive array of features, including advanced driver-assistance systems, a spacious and tech-forward interior, and a fuel-efficient yet powerful engine.
This SUV is tailored for the diverse needs of Southeast European consumers, offering a balance of affordability, luxury, and reliability. As Geely continues to expand its product portfolio in the region, the Starray is expected to lead the charge, appealing to both individual buyers and families seeking a dependable yet stylish vehicle.
Looking Ahead
With the opening of its flagship store in Belgrade and the launch of the Starray, Geely has laid a solid foundation for future growth in Serbia and beyond. The company aims to strengthen its foothold in Southern Europe by building on this momentum, fostering stronger connections with local consumers, and continuously enhancing its product offerings.
As Habic aptly summarized during the ceremony, the flagship store is a symbol of Geely’s commitment to excellence and its vision for the future. “This is just the beginning of a new era for Geely in Serbia. With the Starray leading the way, we are confident in our ability to set new standards and redefine the SUV market in this region.”
Geely’s journey in Serbia is a testament to its strategic foresight and unwavering dedication to innovation. As the company continues to expand its reach, the new flagship store and the Starray SUV are poised to become key drivers of Geely’s success in Southeastern Europe, paving the way for even greater achievements in the years to come.
