From November 15th to 24th, GWM (Great Wall Motors) captivated attendees at the Guangzhou Auto Show with its cutting-edge intelligent technologies under the theme “GWM TECH DAY.” During the event, the company unveiled its All-Scenario NOA (Navigate on Autopilot) system, introduced the upgraded Coffee OS 3.1, and presented over 20 new WEY 07 (Blue Mountain) models. These announcements underscored GWM’s growing prominence as a leader in intelligent automotive technologies, and its commitment to high-quality growth through continuous innovation in the automotive sector.
Pioneering Intelligent Mobility: GWM All-Scenario NOA Nationwide Rollout
At the heart of GWM’s announcement was the nationwide deployment of its All-Scenario NOA system, a groundbreaking step in the company’s intelligent vehicle development. Liu Yanzhao, Vice President of GWM, took to the stage to highlight the significance of this achievement. The All-Scenario NOA system, which has been refined through over 9 million kilometers of real-world vehicle testing and 50 million kilometers of simulation trials, is capable of navigating complex and challenging driving environments. This includes impressive demonstrations in cities such as Chongqing, known for its intricate road networks and challenging topography.
Liu emphasized that this breakthrough in autonomous driving technology was made possible by GWM’s extensive testing and continuous innovation. The All-Scenario NOA system is a key milestone in GWM’s push to redefine intelligent driving and offer a seamless, automated experience for users. Reflecting on the success of GWM’s intelligent products, Liu pointed out that the first three months of sales data for the new WEY 03 model indicate a growing consumer preference for smart, connected vehicles. As part of its future plans, GWM aims to accelerate the adoption of these advanced technologies and further contribute to the intelligent evolution of China’s automotive industry.
Coffee OS 3.1: A Step Toward Seamless User Experience
Another highlight of GWM TECH Day was the launch of Coffee OS 3.1, the company’s next-generation intelligent operating system. Wu Huixiao, GWM’s Chief Technology Officer, provided an in-depth look at the enhanced features of Coffee OS 3.1, which prioritizes user experience and trust between humans and their vehicles. The system includes a range of improvements, including child-friendly features and seamless human-vehicle interaction capabilities.
The Coffee OS 3.1 is powered by an end-to-end intelligent driving model (SEE) and an advanced AI-driven data intelligence system. It integrates the Jiuzhou Supercomputing Center, providing GWM with a competitive edge in algorithms, data processing, and computing power. The improvements in Coffee OS 3.1 are set to elevate the in-car experience, offering greater convenience, safety, and customization for drivers and passengers alike.
The WEY 03: A New Benchmark in Intelligent Automotive Design
At the event, GWM showcased the new WEY 03 model, the centerpiece of its latest intelligent vehicle offerings. With over 20 vehicles on display at its expansive 3,000-square-meter booth, GWM’s presence at the show made a bold statement. The WEY 03 embodies the future of intelligent mobility, offering a blend of advanced autonomous driving features, smart interior design, and robust performance.
The WEY 03 is also equipped with GWM’s Hi4 technology, which combines range extension, parallel mode, and direct drive. This innovative system ensures low fuel consumption, high performance, and a wide range of scenario applications, making it an ideal choice for consumers seeking both efficiency and power. The vehicle’s advanced hybrid powertrain has earned recognition, including the prestigious 2024 “China Heart” Top 10 Hybrid Powertrain Award.
Following its launch, the WEY 03 quickly gained popularity, with over 8,500 orders placed within the first 24 hours. The model maintained monthly sales of over 6,000 units for two consecutive months, underscoring its strong market appeal. By the first week of November, GWM had delivered 1,424 units of the WEY 03, making it the top-selling 300,000-yuan six-seater new energy SUV in weekly sales. This success is a testament to GWM’s commitment to innovation and its ability to meet the evolving demands of consumers in China and beyond.
A Vision for the Future: GWM’s Long-Term Commitment to Intelligent Mobility
Looking ahead, GWM remains steadfast in its commitment to advancing intelligent vehicle technology and AI-driven development. The company plans to continue optimizing its product portfolio, while accelerating the elevation of its brand. GWM’s strategy involves leveraging its global production network to bring its advanced intelligent vehicles to international markets, fostering sustainable and high-quality growth in the process.
As GWM pushes forward with its intelligent vehicle innovations, the company is well-positioned to continue its leadership role in the automotive industry. With a focus on cutting-edge technologies, customer-centric design, and sustainable growth, GWM is poised to shape the future of mobility for years to come.
