Arrow Electronics has announced a new agreement with Broadcom to distribute VMware solutions across the U.S. and Canada. This partnership expands Arrow’s portfolio of cloud and enterprise computing offerings and provides channel partners with enhanced opportunities to deliver VMware-based solutions to their customers.
Ben Klay, president of Arrow’s enterprise computing solutions business in North America, expressed enthusiasm about the new agreement, emphasizing how it strengthens the existing relationship between Arrow and Broadcom. “Arrow is excited to further strengthen our relationship with Broadcom with the availability of VMware solutions in our North America portfolio,” Klay said. “Our extensive experience with VMware and in-depth knowledge of both the Broadcom and VMware portfolios enable us to enhance the VMware offerings available to our channel partners, and in turn, provide them with greater opportunity to grow their market share and boost profitability.”
Enhancing Access to VMware Solutions for Channel Partners
As part of the agreement, Arrow Electronics will offer VMware’s private cloud infrastructure solutions through its ArrowSphere platform, a cloud-based solution that provides a unified approach to managing the IT lifecycle. VMware solutions available through ArrowSphere will include VMware Cloud Foundation, VMware vSphere Foundation, VMware vSAN, and VMware vSphere Standard, all of which are crucial for building and managing private cloud environments.
By offering these solutions through ArrowSphere, Arrow is making it easier for its channel partners to access and deploy VMware technologies. The platform provides partners with personalized assistance, training programs, and certified resources that support them throughout the entire IT lifecycle, from sales to implementation. These services are designed to help channel partners improve their business operations, enhance their customer offerings, and boost profitability.
Supporting Channel Growth and Profitability
Arrow’s extensive capabilities in managing complex enterprise solutions position the company as a valuable partner for Broadcom. The agreement is a strategic move to enable more channel partners to capitalize on the growing demand for VMware solutions in the cloud and virtualization spaces.
“Arrow brings all the right capabilities to support the evolution of our go-to-market strategy within North America,” said Cynthia Loyd, vice president of Global Partners and Commercial Sales at Broadcom. “Arrow’s extensive global reach and influence, coupled with its local expertise, is part of our cohesive strategy to create value for our channel partners and customers.” This collaboration will allow Broadcom to expand its footprint in the region while leveraging Arrow’s deep knowledge of the local market and its comprehensive support services.
With this agreement, Arrow provides channel partners access to not only VMware products but also specialized services, including sales engineering and technical support, to complement Broadcom’s offerings. These value-added services ensure that partners have the expertise and resources needed to deliver VMware solutions effectively to their customers.
Benefits for Arrow’s Channel Partners
Current Arrow channel partners now have direct access to VMware solutions through the ArrowSphere platform, streamlining the process of ordering, managing, and deploying these solutions. The platform also offers additional resources like training, certifications, and ongoing support, ensuring that partners are well-equipped to deliver top-tier VMware solutions to their customers.
Broadcom-authorized VMware resellers who are not yet part of Arrow’s network can also take advantage of this new partnership by onboarding through the ArrowSphere platform. The onboarding process is designed to be seamless, giving resellers immediate access to the same personalized support and training that Arrow’s existing partners receive.
By offering VMware solutions as part of its North American portfolio, Arrow is significantly enhancing the value it provides to its channel partners. Through this collaboration with Broadcom, Arrow strengthens its role as a trusted distributor of cutting-edge cloud and enterprise computing technologies.
A Strategic Move to Drive Innovation
The distribution of VMware solutions through ArrowSphere aligns with broader trends in the enterprise IT sector, where businesses are increasingly migrating to cloud environments to enhance flexibility, scalability, and performance. VMware’s suite of cloud infrastructure solutions, combined with Arrow’s robust platform and partner support structure, creates a compelling offering for businesses looking to innovate and transform their IT infrastructure.
Arrow’s expanded collaboration with Broadcom and VMware underscores its commitment to delivering comprehensive, next-generation technology solutions that drive growth and profitability for its channel partners. By providing these resources, Arrow is positioning itself as a key player in the rapidly evolving cloud services market.
Arrow and Broadcom are confident that this partnership will not only help businesses modernize their IT environments but also allow channel partners to seize new opportunities, improve customer outcomes, and stay competitive in a rapidly changing technology landscape.
