Perficient, a leading global digital consultancy transforming the world’s largest enterprises and brands, has announced it will conduct a workshop focused on developing a connected car strategy at Reuters Automotive USA 2024 in Detroit. This session is scheduled for Tuesday, October 22, at 11:10 a.m. ET.
Today’s vehicles are equipped with advanced connectivity that enables a wide range of capabilities aimed at enhancing traffic management, safety, and the overall car ownership experience. While automotive connectivity opens the door to new opportunities, it also challenges original equipment manufacturers (OEMs) to create strategies that enhance customer engagement, foster brand loyalty, and drive operational efficiencies. Integrating consumer insights is essential for OEMs as they shape their connected vehicle strategies.
Perficient’s workshop will delve into the implications of connected products and services, including critical issues like security and privacy, and how these factors affect business operations, consumer expectations, and brand loyalty. Attendees will also gain insights from preliminary research findings on connected products.
Leading the session will be Jim Hertzfeld, Area Vice President at Perficient, who will discuss the impact of connected products and services on customer behavior and experience. He will address key customer expectations that OEMs must meet and outline the vital components of a successful connected products strategy. Furthermore, Hertzfeld will share insights on launching and sustaining a connected products program, along with valuable lessons OEMs can learn from other industries.
“Our research highlights how connected products are reshaping customer expectations and provides actionable steps for OEMs and suppliers to stay ahead of these changes,” said Hertzfeld. “These findings will offer a clearer understanding of the customer experience landscape and serve as a roadmap for OEMs and suppliers to prepare for evolving demands. I’m excited to share these insights at the conference and discuss how companies can leverage them to enhance mobility experiences with their products and services.”
Attendees of Reuters Automotive USA are invited to visit Perficient at booth #37 throughout the event, taking place from October 21-23, to discuss digital transformation in the automotive sector. Visitors can also learn about Perficient’s community partner, FIRST Inspires, a leading nonprofit organization that promotes STEM education through robotics. For each visitor to the booth, Perficient will donate to support FIRST Inspire’s mission.
Additionally, Perficient will showcase the University of Michigan’s MRacing Formula SAE team’s racecar at its booth, highlighting its commitment to advancing STEM education through its Electrifying the Future of Automotive Program. This initiative empowers college students to design and build the next generation of formula-style race cars, fostering innovation in automotive engineering.
Perficient’s automotive industry experts advocate for a digital-first, customer-centric approach to connected vehicles, electrification, commerce, and the future of transportation. To discover more about Perficient’s automotive expertise, follow them on social media.
