Hyundai Motor Company announced today that it has secured 17 accolades at the Red Dot Award: Brand & Communications Design 2024, including three prestigious ‘Best of the Best’ awards and 14 ‘Winner’ awards across eight categories. The distinguished ‘Best of the Best’ honors were awarded for ‘The Ad That Should Have Been’ print ad campaign, the ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ advertising film, and the ‘Unveiling E-GMP’ brand experience exhibition.
‘The Ad That Should Have Been’ campaign celebrated the revival of the Pony Coupe Concept, Hyundai Motor’s first concept car, which holds a significant place in the brand’s design history. The campaign paid tribute to the golden era of automotive advertising, utilizing vintage design elements like classic layouts, logos, and photo editing techniques. The ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ film highlighted the safety features of Hyundai’s autonomous driving technology and envisioned a future where mobility solutions enable freedom of movement for all, including the visually impaired. This film also garnered additional recognition with silver and bronze awards in Film Craft and Film categories at the New York Festival Advertising Award 2024, as well as gold and crystal awards in PR Stars and Film Stars categories at the MAD STARS 2024. The ‘Unveiling E-GMP’ exhibition, currently on display at the IONIQ Lab brand experience center in Bangkok, Thailand, showcases the innovative technology and design of Hyundai Motor Group’s dedicated EV platform, E-GMP, through a dynamic robotic performance.
In addition to the three ‘Best of the Best’ awards, Hyundai Motor secured 14 ‘Winner’ awards at the Red Dot Award: Brand & Communications Design 2024.
In the Advertising category, Hyundai Motor was recognized for its ‘Dogbility’ ad campaign and the FIFA Women’s World Cup ‘How Far We’ve Come’ campaign. The company also excelled in the Film & Animation category with its ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ and FIFA Women’s World Cup ‘How Far We’ve Come’ campaigns.
Hyundai’s ‘Advanced Air Mobility: Supernal’ project, along with the Supernal Book, won in the Corporate Design & Identity category, underscoring the company’s vision of a society connected through new modes of transportation.
The Brand Design & Identity category honored Hyundai Motor’s heritage ‘PONY’ exhibition branding, as well as the related Retrace Magazine ‘PONY’ issue and Retrace Collection ‘PONY’ book. The Hyundai Re2023 Achieving Book also earned recognition in this category.
Hyundai Motor’s IONIQ Lab in Bangkok was acknowledged in both the Spatial Communications and Retail Design categories, while the HMG Driving Experience Center in Korea won in the Retail Design category.
Lastly, Hyundai Motor’s CES booth received a ‘Winner’ award in the Fair Stands category for its compelling presentation of the company’s vision for hydrogen energy and software-driven transformation.
These multiple awards across diverse categories highlight Hyundai Motor’s ongoing excellence in brand design and communication, further solidifying its global reputation. Many of these projects have already earned other prestigious awards, such as the iF Design Award 2023, IDEA Design Award 2024, and New York Festival Advertising Award 2024, enhancing the company’s international acclaim.
