Berkshire Grey, a global provider of AI-powered robotic automation solutions, has strengthened its footprint across Europe with the opening of a new Customer Innovation Center in Haarlem, near Amsterdam. The new facility marks a significant milestone in the company’s expansion strategy across Europe, the Middle East, and Africa (EMEA), providing customers and partners with greater access to its automation technologies, technical expertise, and support services.
The Customer Innovation Center has been established to create a collaborative environment where organizations can experience Berkshire Grey’s advanced robotic automation solutions firsthand. Designed as a regional hub, the facility will support customer engagement, product demonstrations, solution validation, technical education, and ongoing service support while helping businesses accelerate their automation initiatives.
Meeting Europe’s Growing Demand for Physical AI
As industries across Europe increasingly adopt artificial intelligence to improve operational efficiency, Berkshire Grey continues to demonstrate the practical value of AI-driven robotics in live production environments. While much of the industry’s attention has focused on the future potential of physical AI, Berkshire Grey has spent more than a decade deploying intelligent robotic systems that solve complex operational challenges for enterprise customers.
The company has established itself as one of the pioneers in combining artificial intelligence, robotics, and software to automate warehouse operations, fulfillment centers, and logistics facilities. Its technology has already been implemented in demanding, high-volume production settings where reliability, accuracy, and scalability are essential.
Growing interest in warehouse automation and intelligent fulfillment solutions has fueled increased demand for Berkshire Grey’s technologies throughout the European market. Retailers, e-commerce businesses, logistics providers, and third-party logistics companies are investing heavily in automation systems that can improve productivity while addressing labor shortages and rising operational costs.
Supporting Leading Global Enterprises
Berkshire Grey’s AI-powered robotic solutions are already helping some of the world’s largest organizations streamline their warehouse and fulfillment operations. Major customers, including FedEx and Walmart, utilize the company’s automation platforms to enhance critical warehouse functions such as order fulfillment, robotic picking, sortation, and material handling.
These deployments demonstrate the company’s ability to deliver measurable operational improvements at enterprise scale. By automating repetitive and labor-intensive warehouse tasks, Berkshire Grey enables organizations to increase throughput, improve order accuracy, reduce labor dependency, and respond more effectively to fluctuations in customer demand.
The opening of the Customer Innovation Center further strengthens the company’s ability to support both existing and prospective customers through live demonstrations, workflow testing, technical consultations, and implementation support.
A Collaborative Hub for Innovation
Building on its established European operations, the new facility has been designed as a collaborative workspace where customers, system integrators, and technology partners can evaluate automation solutions before deployment.
Rather than relying solely on theoretical demonstrations, visitors will have the opportunity to observe Berkshire Grey’s robotic systems operating in realistic warehouse scenarios. This hands-on approach allows organizations to validate workflows, assess automation performance, and customize solutions that meet their operational requirements.
The center also provides a dedicated environment where engineering teams, implementation specialists, and customers can work together to design automation strategies tailored to specific warehouse and distribution challenges.
Built on a Strong Foundation of Innovation
For more than ten years, Berkshire Grey has invested heavily in research and development to advance AI-powered robotics capable of operating in complex industrial environments. Throughout this period, the company has developed technologies that combine machine learning, computer vision, robotic manipulation, and intelligent software to automate demanding warehouse workflows.
Its commitment to innovation is reflected in an extensive intellectual property portfolio that includes more than 1,000 granted and pending patents worldwide. Among these are over 700 granted patents across the United States and international markets, covering advancements in robotics, artificial intelligence, fulfillment automation, and warehouse software systems.
This strong patent portfolio underscores Berkshire Grey’s long-standing leadership in developing next-generation automation technologies for logistics and supply chain operations.
Strategic Location Enhances Regional Accessibility
The Customer Innovation Center is strategically located near Amsterdam Schiphol Airport, one of Europe’s busiest transportation and logistics gateways. This location offers convenient access for customers, partners, and Berkshire Grey employees traveling from across Europe and the wider EMEA region.
Its proximity to the Benelux logistics market also places the company close to a concentration of major retailers, warehouse operators, logistics providers, and systems integration partners. This positioning will enable faster collaboration, easier customer engagement, and more responsive technical support for regional automation projects.
Comprehensive Services Under One Roof
The new Customer Innovation Center has been developed to support multiple stages of the customer journey, from initial evaluation through deployment and ongoing support.
The facility will provide:
- Live customer demonstrations and executive briefings.
- SKU testing and warehouse workflow validation.
- Partner and system integrator enablement programs.
- Technical training and educational workshops.
- Regional customer service and technical support.
- Collaborative solution design and deployment planning.
By bringing these capabilities together under one roof, Berkshire Grey aims to shorten project timelines while helping customers make informed automation investment decisions.
CEO Highlights Real-World Performance
Commenting on the expansion, Dave Paratore, Chief Executive Officer of Berkshire Grey, emphasized that the true value of physical AI is determined by its ability to deliver measurable performance in operational environments.
He noted that Berkshire Grey has spent more than a decade helping enterprise customers successfully integrate artificial intelligence and robotics into real-world production operations. As demand for intelligent automation continues to accelerate across Europe, the company is investing in additional facilities, technical expertise, and customer resources to ensure organizations have direct access to its experience and technology capabilities.
Paratore added that the new Customer Innovation Center represents another important step in bringing Berkshire Grey’s knowledge, engineering expertise, and automation solutions closer to customers throughout the region.
Continued Investment Across Europe
The Haarlem facility forms part of Berkshire Grey’s broader long-term investment strategy for the European market. Beyond the Innovation Center, the company plans to expand its regional workforce across engineering, technical support, service operations, and commercial teams to meet increasing customer demand.
This investment reflects growing confidence in Europe’s warehouse automation market, where businesses continue to modernize supply chain operations through AI-enabled robotics.
As e-commerce volumes expand and logistics networks become increasingly complex, Berkshire Grey expects intelligent automation to play an even greater role in helping organizations improve efficiency, scalability, and operational resilience.
About Berkshire Grey
Berkshire Grey, a wholly owned subsidiary of SoftBank Group, is a global leader in AI-driven robotic automation for warehouse, fulfillment, and logistics operations. The company develops end-to-end automation solutions for parcel carriers, logistics providers, third-party logistics companies, retailers, and e-commerce businesses.
Its portfolio includes robotic picking, intelligent sortation, dock automation, and fulfillment technologies powered by advanced artificial intelligence, robotics, and software. These solutions help organizations reduce labor challenges, increase operational throughput, improve efficiency, and adapt quickly to changing customer demand while supporting high-volume warehouse operations around the world.
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