Has signed a definitive agreement with CEWE Stiftung & Co. KGaA to purchase its SAXOPRINT and viaprinto businesses CEWE’s Commercial Online Print segment. Through this tuck-in acquisition, Cimpress will grow its manufacturing capabilities in Germany, and will also welcome two new customer-focused brands into its PrintBrothers segment of upload and print businesses.
SAXOPRINT, based in Dresden, Germany, serves business customers and is known for its high-quality low-cost production capabilities for flyers, booklets, brochures, catalogs and magazines. viaprinto, based in Münster, Germany, is a reseller known for serving business customers through an intuitive user experience and value-added services. Collectively, these businesses generated €89.6 million in revenue in calendar year 2025 with approximately 10% EBITDA margins.
This tuck-in acquisition by our PrintBrothers segment extends Cimpress’ deep expertise and scale advantages in manufacturing, improving our ability to help millions of business customers build brands, stand out and grow via customized physical marketing products and branded merchandise,” said Robert Keane, founder, chairman and CEO of Cimpress. “We have clear near-term plans to drive significant synergies through cross-Cimpress fulfilment. Multiple Cimpress businesses will leverage SAXOPRINT’s world-class production capabilities for its primary products, and SAXOPRINT will source other products from Cimpress’ focused production hubs across Europe. Those synergies, other near-term cash generation opportunities, and SAXOPRINT’s standalone cash flow are expected to generate base case returns on capital well in excess of 20%. This acquisition should enhance Cimpress’ per-share free cash flow as we execute against our previously announced FY2028 financial targets without changing our established plans to meaningfully reduce net leverage over the next two fiscal years. We look forward to welcoming the SAXOPRINT and viaprinto team members to Cimpress upon closing.”
“This sale follows the ‘best-owner’ principle,” said Thomas Mehls, CEO of CEWE. “We have a strong commercial online print business, but we believe its future potential is best realized under an owner like Cimpress, whose entire strategy aligns very closely to COP’s focus and capabilities. This allows CEWE to direct its full energy toward photo finishing, where we have built a leading position and where we see the greatest value creation for our customers and shareholders through continued growth.”
The acquisition is subject to customary closing conditions, including antitrust approval, and is expected to close in the first half of Cimpress’ FY2027 (July 2026 – December 2026). Leadership team members of Cimpress’ PrintBrothers segment are expected to co-invest alongside Cimpress and purchase a minority ownership interest in these acquired businesses equivalent to their interest in the other PrintBrothers segment businesses.
About Cimpress
Cimpress plc (Nasdaq: CMPR) helps millions of businesses build brands, stand out and grow via customized physical marketing products and branded merchandise. Founded in 1995, Cimpress has become the global leader in web-to-print mass customization, delivering high-quality, affordable customized physical products quickly and conveniently, even in very low quantities. Cimpress brands include VistaPrint, WIRmachenDRUCK, Pixartprinting, Pens.com, BuildASign, druck.at, Drukwerkdeal, easyflyer, Exaprint, Packstyle, Printi, Tradeprint and BoxUp.
To learn more, visit cimpress.com.
Cimpress and the Cimpress logo are trademarks of Cimpress plc or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
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