HARIO Expands into Premium Matcha with U.S.-Exclusive Launch
The renowned Japanese manufacturer of heatproof glass and globally recognized for its iconic V60 Coffee Dripper, has announced the launch of HARIO Organic Ceremonial Matcha, a high-quality, ceremonial-grade organic powdered green tea produced in Japan and created exclusively for the United States market, marking the company’s first direct entry into matcha as a consumable product and representing a strategic expansion beyond its traditional focus on coffee equipment and tea ware while complementing its existing lineup of matcha accessories and brewing tools designed for modern consumers and professionals alike
Entering the Growing U.S. Matcha Market
The introduction of HARIO Organic Ceremonial Matcha reflects the rapid growth in demand for premium Japanese matcha across the United States, where consumers are increasingly seeking authentic, organic, and high-quality tea experiences that align with wellness trends and artisanal beverage culture, and to meet these expectations, HARIO has ensured that its new offering carries the United States Department of Agriculture organic certification, reinforcing its commitment to quality, transparency, and sustainability while making the product available for purchase starting March 25 exclusively through its global website for both individual consumers and business customers within the United States
Crafted Through Expert Japanese Tea Blending
To ensure authenticity and excellence, HARIO partnered with Sugimoto Tea Company, a long-established Japanese tea producer known for its expertise in organic matcha and traditional tea craftsmanship, where a master tea blender carefully selected and combined premium green tea leaves to create a matcha that reflects both heritage and modern taste preferences, resulting in a product that embodies precision, balance, and consistency while maintaining the cultural integrity of Japanese tea-making traditions
Sourcing from Japan’s Finest Tea Regions
HARIO Organic Ceremonial Matcha is sourced primarily from Japan’s renowned tea-growing regions of Kagoshima and Shizuoka, areas celebrated for producing some of the finest green tea in the world due to their favorable climate, fertile soil, and long-standing agricultural expertise, and the matcha is crafted using a blend of distinguished tea cultivars including Asanoka, Yutakamidori, Yabukita, and Saemidori, each selected for its unique contribution to flavor, aroma, and color, creating a harmonious blend that delivers a smooth texture, vibrant green appearance, and a naturally rich umami taste profile that appeals to both traditional tea enthusiasts and modern consumers
Spring Harvest for Superior Quality
A key factor in the quality of HARIO Organic Ceremonial Matcha is its focus on spring harvesting, when tea leaves are at their freshest and most nutrient-rich stage, allowing the final product to achieve a luminous green hue, minimal bitterness, and a balanced sweetness that defines ceremonial-grade matcha, and this seasonal approach ensures that every batch maintains a high standard of flavor and consistency while preserving the delicate characteristics that distinguish premium Japanese matcha from lower-grade alternatives
Commitment to Quality and U.S. Consumer Experience
According to Nobuyasu Shibata, CEO of HARIO USA, Inc., the launch of this matcha product is driven by the company’s dedication to delivering a complete and authentic Japanese tea experience to U.S. customers, combining its renowned brewing tools with a high-quality matcha that meets the expectations of discerning consumers, and by carefully sourcing ingredients from Japan’s leading tea regions and adhering to strict quality standards, HARIO aims to provide a product that customers can trust for its authenticity, consistency, and everyday enjoyment while enhancing the overall matcha preparation experience at home or in professional settings
Product Features and Specifications
HARIO Organic Ceremonial Matcha is designed to offer a premium yet accessible matcha experience, with a retail price of $35.00 and a net weight of 1.05 ounces (30 grams), and it carries USDA Organic certification in the United States, confirming its compliance with rigorous organic farming and production standards, while its origin from Kagoshima and Shizuoka Prefectures ensures authenticity and traceability, and the flavor profile is described as smooth, mellow, and naturally sweet with minimal bitterness, making it suitable for a wide range of uses including traditional preparations such as Usucha, as well as modern applications like matcha lattes and daily consumption routines
Designed for Versatile Matcha Preparation
The versatility of HARIO Organic Ceremonial Matcha makes it an ideal choice for both traditional tea ceremonies and contemporary beverage creations, allowing users to prepare Usucha, a classic Japanese style of matcha made with a lighter concentration of powder and more water, or to incorporate the matcha into lattes and other recipes that cater to modern tastes, and this adaptability aligns with HARIO’s broader mission to bridge traditional Japanese tea culture with global lifestyle trends, enabling consumers to enjoy matcha in ways that suit their preferences and routines
Availability and Distribution in the U.S.
The product is available exclusively to customers and businesses within the United States, reflecting HARIO’s targeted approach to market expansion and its focus on meeting the specific demands of U.S. consumers, with individual customers able to purchase the matcha through HARIO’s global website while businesses such as cafés, retailers, and distributors can establish direct partnerships with HARIO USA, Inc. for bulk orders and collaborations, ensuring that the product reaches a wide audience while maintaining quality control and brand consistency
Strengthening HARIO’s Global Brand Presence
This launch represents a significant milestone in HARIO’s evolution from a manufacturer of heatproof glass and brewing equipment to a more comprehensive lifestyle brand that encompasses both tools and consumables, and by entering the matcha market with a product that reflects its core values of craftsmanship, quality, and innovation, HARIO is strengthening its global presence and expanding its appeal to a broader audience that values authenticity and premium experiences, particularly in the growing specialty beverage sector
About HARIO Co., Ltd.
Founded in 1921 and headquartered in Tokyo, HARIO Co., Ltd. is the only company in Japan with its own heatproof glass factory, and it has built a reputation for excellence through its innovative products and commitment to quality across a wide range of applications including laboratory glassware, coffee and tea equipment, microwave-safe cookware, kitchenware, and industrial glass components, with a global footprint that includes nine offices across eight countries and distribution in more than 80 countries, bringing Japanese craftsmanship and design to homes, cafés, and industries worldwideThe launch of HARIO Organic Ceremonial Matcha marks a strategic and meaningful expansion for HARIO as it enters the premium matcha market with a product that combines traditional Japanese tea craftsmanship with modern consumer expectations, and by leveraging its expertise in brewing equipment alongside partnerships with established tea producers, the company is well-positioned to deliver a complete and authentic matcha experience to customers in the United States, reinforcing its reputation as a leader in quality, innovation, and cultural authenticity while meeting the growing demand for high-quality, organic Japanese matcha products in a competitive global market
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