AITO, China’s rapidly emerging luxury intelligent vehicle brand, has taken a significant step in its global expansion strategy by signing a strategic cooperation agreement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM) and one of the United Arab Emirates’ most prominent luxury automotive dealer groups. The agreement was formally signed in Chongqing, China, symbolizing a deepening collaboration between Chinese automotive innovation and the Middle East’s mature luxury vehicle market.
The signing ceremony brought together senior leadership from both organizations, underscoring the importance of the partnership. Jason Wang, President of SERES AUTO’s Overseas Business Unit, signed on behalf of AITO, while Syed Faiz Karim, Chief Executive Officer of Abu Dhabi Motors, represented ADM. The event was witnessed by Leon He, President of SERES AUTO, and Kelvin Zhao, Chief Representative of ADM China, highlighting the strategic alignment and long-term vision shared by both sides. This cooperation marks a defining milestone in AITO’s internationalization journey and signals the official beginning of the brand’s next phase of global growth in the premium new energy vehicle (NEV) segment.
ADM brings four decades of automotive industry expertise to the partnership and has established itself as one of the most influential luxury vehicle dealer networks in the Middle East. The group’s strong reputation is supported by an extensive regional sales infrastructure, a loyal base of high-net-worth clientele, and advanced operational and service capabilities tailored to premium customers. Over the years, ADM has built a customer-centric business philosophy that prioritizes personalized ownership experiences, after-sales excellence, and continuous service innovation—qualities that align closely with the expectations of luxury NEV buyers.
For AITO, the collaboration comes at a time of remarkable growth. The brand has achieved one of the fastest production ramps among emerging NEV manufacturers, surpassing one million units in cumulative production within just 46 months. This rapid scaling reflects both strong market demand and the company’s manufacturing and technological capabilities. Among its product lineup, the flagship AITO 9 has demonstrated particularly strong performance, maintaining leadership in China’s premium vehicle segment priced above RMB 500,000 for 21 consecutive months. Such sustained success reinforces AITO’s positioning as a key player in intelligent luxury mobility and provides momentum for its overseas ambitions.
The newly announced partnership is designed to create mutual strategic value while strengthening competitiveness in the global luxury automotive landscape. Through close collaboration, AITO and ADM aim to open a new chapter for intelligent luxury vehicles in the Middle East, combining advanced vehicle technology with deep regional market expertise. Performance Plus Motors will assume responsibility for core operational functions in the UAE, including vehicle sales, delivery logistics, and comprehensive after-sales services. Plans are also in place to establish dedicated brand experience and service centers that reflect AITO’s premium positioning while delivering immersive customer engagement.
In parallel, ADM will apply its local market knowledge to support targeted marketing strategies, brand communications, and customer outreach initiatives tailored to high-end consumers in the region. This localized approach is expected to accelerate AITO’s entry into the UAE’s competitive luxury vehicle segment while ensuring cultural and market alignment. Beyond commercial activities, the two companies intend to collaborate in areas such as customer service optimization, market intelligence sharing, and resource integration—laying the groundwork for a durable, mutually beneficial partnership.
Jason Wang emphasized that cooperation with ADM represents a pivotal moment in AITO’s globalization roadmap. He described the agreement as not only a gateway into the Middle Eastern luxury NEV market but also a foundation for broader international exploration. According to Wang, ADM’s deep experience and strong resource network within the regional luxury automotive ecosystem will provide essential support for AITO’s localized operations. He also highlighted the partnership’s broader significance, noting that bringing intelligent innovation to Middle Eastern consumers will help accelerate AITO’s technological evolution and strengthen its competitiveness on a global scale.
Syed Faiz Karim echoed this sentiment, stating that AITO’s technological sophistication, product quality, and luxury brand identity align closely with the expectations of the Middle East’s premium automotive customers. He emphasized that ADM’s long-standing focus on cultivating the luxury segment and delivering exceptional ownership experiences makes the collaboration a natural strategic fit. Karim added that ADM intends to leverage its distribution channels, operational strengths, and customer relationships to support AITO’s sustainable development in the UAE while jointly exploring new opportunities within the fast-growing luxury NEV category.
Preparations for market entry are already well advanced. AITO vehicles have completed the necessary localization of hardware and software systems to meet regional requirements, along with all relevant regulatory certifications. The flagship AITO 9 has begun local user test-drive programs in the UAE, representing an early engagement effort with overseas consumers and signaling confidence in product readiness. Meanwhile, initial vehicle shipments have arrived at Dubai’s port facilities, positioning the brand for immediate delivery once official market launch activities commence.
ADM’s established infrastructure across the UAE is expected to provide a strong operational backbone for AITO’s rollout. From showroom networks and logistics capabilities to after-sales service systems and customer relationship management, the dealer group’s resources will help ensure a smooth introduction and long-term stability for the brand in the region. Such operational readiness is particularly important in the luxury segment, where customer expectations around service quality, responsiveness, and ownership experience are exceptionally high.
Looking beyond the UAE, AITO views the Middle East as a strategic gateway for broader regional expansion. Establishing a strong foothold in one of the world’s most competitive luxury automotive markets can create momentum for entry into neighboring countries while enhancing global brand recognition. The collaboration with ADM therefore represents not only a bilateral commercial agreement but also a cornerstone of AITO’s long-term international development strategy.
More broadly, the partnership reflects accelerating globalization within the luxury NEV industry. As electrification, intelligent connectivity, and digital user experiences reshape premium mobility, cross-regional collaborations are becoming increasingly important. Manufacturers with advanced technology must pair innovation with localized expertise, while established dealer groups seek future-oriented products that meet evolving sustainability and performance expectations. The AITO-ADM alliance exemplifies this convergence, combining next-generation vehicle engineering with deep market understanding.
Sustained investment in intelligent luxury mobility is expected to remain central to AITO’s global vision. By continuing to refine product technology, expand international partnerships, and build localized service ecosystems, the company aims to strengthen its competitiveness in the worldwide premium NEV arena. The Middle East expansion—anchored by cooperation with ADM—represents a meaningful step toward that objective.
In essence, the signing of the strategic partnership agreement signals more than a regional distribution arrangement. It marks the beginning of a collaborative journey focused on innovation, customer experience, and long-term value creation in the global luxury new energy vehicle market. As AITO deepens its presence in the Middle East and prepares for further international growth, the alliance with ADM positions both organizations to benefit from the accelerating transformation of the global automotive industry toward intelligent, electrified luxury mobility.
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