Alta Semper Announces Majority Investment in Nature’s Rule
Alta Semper, a London-based private equity firm focused on healthcare and consumer investments across growth markets, announced that it has signed definitive agreements to acquire a majority stake in Nature’s Rule, a leading UAE-headquartered sports nutrition and dietary supplements company with a well-established manufacturing presence in Egypt.
Transaction Structure and Manufacturing Platform
The acquisition represents a majority investment in Prowell Holding, the parent company of Nature’s Rule, which operates the largest fully dedicated sports nutrition and dietary supplements manufacturing facility in the MENA region, supported by advanced infrastructure and in-house research and development capabilities serving both private-label clients and proprietary brands.
Brand Portfolio and R&D Capabilities
Nature’s Rule’s portfolio includes a range of proprietary and private-label offerings, highlighted by Redrex, its flagship and market-leading sports nutrition brand developed in collaboration with global bodybuilding icon Mamdouh Elssbiay, widely known as Big Ramy, reinforcing the company’s strong brand equity and innovation-led growth strategy.
Continued Founder Leadership and Value Creation Plan
The company’s founders will retain a significant ownership stake and continue to lead the business, while partnering with Alta Semper to execute a focused value-creation plan aimed at expanding the product portfolio into broader health and wellness categories, entering new geographic markets, strengthening institutional capabilities, and forming strategic partnerships to support long-term scalability.
Focus on Affordable Nutrition and Social Impact
A central pillar of the partnership will be the development of affordable, nutritionally fortified products designed to address micronutrient deficiencies and improve access to essential nutrition across underserved communities throughout the region.
Alta Semper Commentary
Kareem Ghaly, Director and Head of North Africa at Alta Semper, said Nature’s Rule stands out as a category champion with strong proprietary brands, a diversified export footprint, and a structurally advantaged manufacturing platform, adding that the firm looks forward to partnering with the founders to scale the business into a pan-regional leader.
Founder Perspectives
Mohammad Hammoudi and Mahmoud Sewilam, Co-Founders of Nature’s Rule, stated that the transaction represents a pivotal milestone for the company, noting that Alta Semper shares their long-term vision and brings the strategic expertise required to build a more resilient and institutionalized platform, while Big Ramy, Co-Founder of Nature’s Rule, emphasized that the partnership reinforces the company’s long-standing commitment to quality and credibility as it scales through a more institutional approach.
Alta Semper Leadership View
Afsane Jetha, Managing Partner and Chief Executive Officer of Alta Semper, said the company’s success reflects the global shift toward health and wellness and the growing strength of trusted local brands across growth markets, expressing enthusiasm for the next phase of Nature’s Rule’s growth.
Advisors and Transaction Conditions
Alta Semper was advised by Krossing Legal, Matouk Bassiouny & Hennawy, Saleh, Barsoum & Abdel-Aziz, Amra Health, and IBIS Consulting, while Nexus Capital acted as financial advisor to the founders with support from Amr & Partners, and the transaction remains subject to customary closing conditions and regulatory approvals.
About Alta Semper Capital
Founded in 2015, Alta Semper is dedicated to democratizing access to generational health and well-being across growth markets by deploying strategic capital into market-leading, high-impact businesses in healthcare, consumer health, and health technology, with a particular focus on Africa.
About Nature’s Rule
Nature’s Rule is a leading sports nutrition and dietary supplements group headquartered in the UAE, operating the MENA region’s largest Egypt-based manufacturing facility and serving customers across the Middle East, North Africa, and international markets.
Source link:https://www.businesswire.com/
