Coherent Solutions Releases 2026 Future of Fitness Report Highlighting Digital Ecosystems as Growth Drivers
MINNEAPOLIS–(BUSINESS WIRE)–Coherent Solutions has published its 2026 Future of Fitness report, drawing on years of hands-on experience helping both emerging and global fitness brands accelerate digital transformation, innovate services, and deepen member engagement. Titled “The Future of Fitness: Winning with Digital Value Creation,” the report combines insights from real-world projects with perspectives from fitness enthusiasts.
The report arrives as the Middle East emerges as one of the world’s fastest-growing fitness markets, fueled by government-backed wellness initiatives, young urban populations, and rising demand for premium, digitally enabled fitness experiences. It underscores the growing recognition that technology is now as critical as community in driving sustainable growth.
Most people spend only three to five hours a week in the gym,” said Igor Epshteyn, CEO of Coherent Solutions. That leaves more than 160 hours where habits and choices are shaped by digital touchpoints within what we call the Human Performance Economy. Modernization means extending engagement beyond the club and into everyday life.”
The UAE’s strong focus on active living and national wellbeing programs highlights this shift across the region. Wearables, digital content, and in-club experiences are increasingly converging into hybrid models where technology enhances—not replaces—the human fitness experience.
According to Karl Sandberg, Director of Delivery at Coherent Solutions, long-term impact depends on connectivity. “The real value comes from building connected ecosystems—linking the home, the gym, mobile apps, wearables, and workplace wellness programs into a continuous life experience.”
The report identifies several key trends shaping the future of the fitness industry, including:
- Hybrid models becoming the baseline for member expectations
- Integrated digital ecosystems spanning clubs, apps, wearables, and coaching
- Growing retention challenges and the role of personalization in addressing them
- Privacy and trust as critical decision factors for consumers
- Increased investor focus on predictable, scalable value creation
In addition, the report examines how mergers and acquisitions are influencing the industry’s next phase of growth. It offers insights for club operators, enterprise fitness platforms, and investors seeking a clearer understanding of what sustainable digital value creation looks like in an increasingly connected fitness landscape.
About Coherent Solutions
Coherent Solutions is a global digital solutions engineering firm founded in 1995. With teams in 10 development centers across Europe and Latin America, it brings 30 years of technology expertise and industry knowledge to deliver tailored digital solutions. Partnering with high-growth scale-ups and ambitious global brands, Coherent Solutions is recognized for its commitment to quality, transparency, and innovation.
