Asbury Carbons Rebrands as Asbury Advanced Materials, Reflecting 130 Years of Evolution and a Forward-Looking Vision
Asbury Carbons, a long-established global provider of engineered carbon solutions, has announced that it will officially begin operating under a new name: Asbury Advanced Materials. The rebrand represents a defining moment in the company’s 130-year history and signals a strategic evolution that aligns more closely with its current capabilities, broader materials expertise, and expanding role across advanced industrial markets. While carbon remains central to the company’s heritage and technical foundation, the new name underscores a transformation that has been unfolding for years as Asbury expands beyond traditional carbon applications into a diversified advanced materials platform.
Founded more than a century ago, Asbury has earned a global reputation for quality, technical reliability, and deep sourcing expertise. Over decades of industrial change, the company has consistently adapted to shifting market demands, advances in materials science, and the increasing complexity of global supply chains. Today, Asbury Advanced Materials reflects a business that has grown well beyond its origins, offering engineered solutions that address the most demanding performance, consistency, and reliability requirements in modern manufacturing.
The new identity more accurately represents the breadth of materials, technologies, and industries the company now supports. In addition to its core strength in natural and synthetic graphite, carbon additives, and specialty carbon materials, Asbury has developed extensive expertise in specialty polymers, thermal management solutions, electronics materials, aerospace applications, and high-performance industrial systems. These markets require advanced processing, rigorous quality control, and close collaboration with customers—capabilities that have become central to Asbury’s value proposition.
A Brand That Reflects Technical Progress
The decision to adopt the name Asbury Advanced Materials was driven by the company’s expanded scope and the evolving needs of its customers. As industries demand lighter, stronger, more thermally efficient, and more sustainable materials, suppliers must deliver not just raw inputs, but engineered solutions tailored to precise performance specifications. Asbury’s leadership believes the new name better communicates this role as a technology-focused partner rather than a traditional materials distributor.
Over the past several decades, Asbury has invested heavily in processing technologies, analytical capabilities, and application development expertise. These investments have enabled the company to customize particle size distributions, surface characteristics, purity levels, and material blends to meet exacting customer requirements. In many cases, Asbury works alongside customers from early design stages through full-scale production, helping optimize materials for specific mechanical, electrical, or thermal performance targets.
The name Asbury Advanced Materials captures this shift toward high-value, application-driven solutions and reinforces the company’s position at the intersection of materials science and industrial performance.
Strategic Growth and Global Expansion
The rebranding comes at a time of sustained strategic investment and global growth for the company. A key milestone in this trajectory is Asbury’s pending acquisition of Graphit Kropfmühl (GKM), a globally recognized leader in natural and synthetic graphite solutions. The acquisition is expected to significantly enhance Asbury’s technical depth, global manufacturing footprint, and access to advanced graphite processing technologies.
Graphit Kropfmühl brings decades of experience serving industries such as energy storage, automotive, electronics, and industrial manufacturing. By combining GKM’s capabilities with Asbury’s existing processing expertise and global supply network, the company aims to deliver an even broader range of advanced material solutions to customers worldwide. The integration is expected to strengthen Asbury’s ability to meet increasingly specialized requirements, particularly as industries adopt next-generation technologies that rely heavily on engineered graphite and carbon-based materials.
Beyond acquisitions, Asbury continues to invest organically in equipment, facilities, and talent. These investments support advanced milling, classification, purification, and blending processes, as well as enhanced quality assurance and technical support. Together, they reinforce the company’s commitment to long-term growth and technological leadership in advanced materials markets.
A Development Partner, Not Just a Supplier
Asbury Advanced Materials positions itself as a development partner rather than a transactional supplier. This distinction has become increasingly important as customers face tighter performance tolerances, stricter regulatory requirements, and growing pressure to innovate more quickly. In sectors such as aerospace, electronics, thermal management, and specialty polymers, materials performance can directly influence safety, efficiency, and product lifespan.
By collaborating closely with customers, Asbury helps address these challenges through customized material solutions, application testing, and supply chain optimization. The company’s global sourcing capabilities and diversified supplier base allow it to provide resilience and continuity, even amid market volatility or geopolitical disruption. This reliability has been a cornerstone of customer trust for generations and remains central to Asbury’s strategy moving forward.
Gregg Jones, CEO and Chairman of the Board, emphasized the significance of the rebrand in articulating the company’s long-term vision.
“As the needs of our customers continue to evolve, so does the Asbury brand,” Jones said. “The name Asbury Advanced Materials reflects who we are today and where we are headed. It honors more than a century of carbon expertise while signaling our commitment to innovation, partnership, and performance in advanced materials markets.”
Continuity at the Core
While the company’s name is changing, Asbury has emphasized that customers can expect complete continuity in the people, processes, and relationships that define the business. The same experienced technical teams, application specialists, and customer support professionals will continue to serve clients across global markets. Operational processes, quality standards, and supply commitments will remain unchanged, ensuring a seamless transition for partners.
Asbury’s leadership views the rebrand not as a departure from its heritage, but as a natural progression that builds on it. Carbon science remains foundational to the company’s expertise, but it is now complemented by a broader materials portfolio and a deeper focus on engineered performance. This combination allows Asbury to support customers across the full lifecycle of material development, from concept through commercialization.
Supporting the Industries of the Future
Asbury Advanced Materials is strategically positioned to support industries undergoing rapid transformation. Electrification, digitalization, lightweighting, and sustainability are reshaping manufacturing across sectors. Advanced materials play a critical role in enabling these trends, whether through improved thermal conductivity in electronics, enhanced strength-to-weight ratios in aerospace components, or optimized friction and wear properties in industrial systems.
By aligning its brand with advanced materials, Asbury signals its intent to remain at the forefront of these developments. The company’s expanded technical capabilities and global reach enable it to adapt quickly as new applications emerge and customer needs become more complex.
The transition to Asbury Advanced Materials marks the beginning of a new chapter in a company that has thrived through more than a century of industrial change. Grounded in deep technical expertise and strengthened by strategic investments, the company is well positioned to continue delivering value in an increasingly demanding materials landscape.
As industries push the boundaries of performance and innovation, Asbury Advanced Materials aims to be a trusted partner, helping customers navigate complexity, accelerate development, and achieve reliable, high-performance outcomes. The new name reflects both a proud legacy and a clear vision for the future—one defined by advanced technology, collaborative problem-solving, and a continued commitment to excellence.
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