XPEL Unveils COLOR PPF, Showcases Ultra-Rare Pagani Imola Roadster, and Hosts Live Demonstrations at SEMA 2025
XPEL, Inc. , a global leader in protective films and coatings, is set to make a high-impact appearance at the 2025 SEMA Show in Las Vegas, taking place from November 4 to 7. Known for its innovation and craftsmanship in vehicle protection technology, the company will headline the event with the official debut of its newest innovation — XPEL COLOR Paint Protection Film (PPF). This advanced product marks a major evolution in vehicle customization, combining XPEL’s industry-leading protection technology with a stunning palette of 16 vibrant colors, offering a new way for car owners to both protect and personalize their vehicles.
The introduction of XPEL COLOR PPF signals a new chapter in automotive finishes, blending functionality with creativity. Traditionally, paint protection film has been synonymous with invisible layers that defend a car’s exterior from scratches, stone chips, and environmental contaminants. However, XPEL has now taken that concept a step further by infusing the same top-tier protection with color and aesthetic variety. With the COLOR PPF line, car enthusiasts can express individuality while maintaining the superior protection XPEL has become known for across the automotive world.
A Colorful Transformation Live at SEMA
During the show, visitors will witness a dynamic demonstration of the technology’s potential. A brand-new 2025 BMW M5 Touring will undergo a live transformation from its original Isle of Man (G4G) Gloss Green factory paint to a custom BMW North America livery featuring XPEL’s Ultra Plum finish using the new COLOR PPF. This live installation aims to illustrate how quickly and effectively the film can change a vehicle’s appearance while preserving its original paintwork underneath.
The demonstration underscores one of the most attractive aspects of XPEL COLOR PPF — reversibility. Car owners can switch colors or finishes without committing to permanent paint changes, providing flexibility for future customization or resale. Moreover, the film maintains all the benefits of XPEL’s proven PPF technology, including resistance to rock chips, self-healing properties for minor scratches, and protection against UV damage, oxidation, and corrosion.
A Showcase of Automotive Rarity: The Pagani Imola Roadster
While the BMW transformation highlights the customization potential of XPEL’s new product, the company’s SEMA showcase goes beyond just color innovation. XPEL will also present one of the most exclusive hypercars in existence — the 2025 Pagani Imola Roadster. This ultra-limited masterpiece, one of only eight units produced worldwide, serves as a testament to the synergy between advanced materials and high-end automotive artistry.
The featured Pagani Imola Roadster has been fully protected using XPEL’s ULTIMATE PLUS™ Paint Protection Film, FUSION PLUS™ Ceramic Coating, and Windshield Protection Film. Together, these premium-grade protective solutions ensure the car’s exterior remains immaculate despite the high-performance environments Pagani vehicles are built to conquer.
What makes this particular Imola Roadster even more extraordinary is its unique color-shifting paint, making it the only Pagani in the world with such a finish. The visual effect creates a mesmerizing transition between hues under changing light, enhancing its sculptural bodywork. Inside, the car features bespoke pink interior accents sourced from none other than Formula 1 champion Lewis Hamilton’s Pagani Zonda, lending it a direct connection to motorsport heritage. This rare design detail further amplifies the vehicle’s exclusivity, making it a true centerpiece of the XPEL display.
Pushing the Boundaries of Vehicle Protection and Aesthetics
“Every year at SEMA, we’re proud to demonstrate not just the performance of XPEL products, but the passion of the people behind them,” said Ryan Pape, President & CEO of XPEL. “COLOR PPF represents the next evolution of protective automotive finishes. We’re excited to show visitors how dynamic vehicle transformations can be achieved without compromising the underlying paint.”
Pape’s statement encapsulates XPEL’s ongoing mission — to merge advanced protection technologies with artistic expression. The COLOR PPF is not merely a cosmetic enhancement but an evolution that integrates protection and personalization into a single high-performance material. By introducing a film that offers the depth and richness of automotive paint while delivering the toughness of XPEL’s flagship protection products, the company is redefining what it means to customize a vehicle safely and effectively.
The Science Behind COLOR PPF
XPEL COLOR PPF is built upon the same multi-layered construction that defines the company’s renowned PPF line. However, the addition of color pigments and advanced adhesive formulations enables the film to maintain vibrancy without affecting clarity or flexibility. Each layer serves a purpose — from UV-resistant top coats that prevent fading to self-healing polymers that erase swirl marks with heat exposure.
Additionally, COLOR PPF provides consistent optical performance and a gloss or satin finish option, allowing installers and owners to tailor the aesthetic to their taste. The durability standards meet or exceed those of traditional PPF, ensuring the film’s longevity even under extreme weather, sunlight, or road conditions.
For professional installers, XPEL has ensured that COLOR PPF integrates seamlessly into the company’s DAP (Design Access Program) — an extensive pattern database and software that allows precise, pre-cut film applications for thousands of vehicle models. This means installers can achieve a perfect fit without cutting film directly on the car’s surface, maintaining both safety and precision.
Live Install Demos and Hands-On Experiences
Throughout SEMA 2025, XPEL’s booth will be a hub of activity for enthusiasts, professional detailers, and industry experts. Live installation demonstrations will highlight not only COLOR PPF but also other flagship products like ULTIMATE PLUS™, STEALTH™, and FUSION PLUS™. Technicians will showcase advanced installation techniques, film stretching, contour fitting, and heat-assisted adhesion — offering visitors an up-close view of the craftsmanship involved in every XPEL application.
These demonstrations serve to educate both consumers and professionals about the real-world advantages of XPEL’s product ecosystem. Attendees can see firsthand how easily the films conform to complex surfaces, protect high-impact zones, and maintain a flawless finish even after rigorous use.
A Continued Commitment to Innovation
The debut of XPEL COLOR PPF at SEMA 2025 further cements the company’s role as an innovator within the automotive protection and customization sector. Over the years, XPEL has evolved from a specialist in clear protective films to a comprehensive solutions provider, offering window tint, ceramic coatings, and digital pattern design software. Its products are trusted by OEMs, luxury vehicle manufacturers, detailing studios, and enthusiasts worldwide.
By introducing COLOR PPF, XPEL continues to expand its influence across both performance and design markets, creating opportunities for car owners to express individuality while safeguarding their investment. It’s a fusion of form and function — where protection meets personalization without compromise.
A Vision for the Future
XPEL’s SEMA 2025 showcase demonstrates not only the company’s technical excellence but also its understanding of evolving consumer desires. Today’s car owners want more than protection — they want distinction, adaptability, and creativity. COLOR PPF embodies this trend, offering a practical yet expressive tool for automotive customization.
As vehicles increasingly incorporate advanced materials, sensors, and finishes, the importance of compatible, high-performance protective technologies grows as well. XPEL’s continuous innovation ensures that its products remain at the forefront of these developments — whether on hypercars like the Pagani Imola Roadster or everyday performance vehicles like the BMW M5 Touring.
At SEMA 2025, XPEL is not just unveiling a new product; it’s presenting a vision for the future of automotive aesthetics and protection. The debut of COLOR PPF signifies a bold step toward merging technology and artistry — enabling drivers to reimagine what’s possible for their vehicles without sacrificing durability or performance.
From the live color transformation of the BMW M5 Touring to the stunning display of the Pagani Imola Roadster, XPEL’s presence at the show underscores a simple message: protection can be beautiful, and innovation never stops.
