Mercedes-Benz is set to create a more integrated and streamlined approach to its customer-facing operations by combining vehicle sales and financial services into a single, unified organizational structure at the turn of the year. This strategic move aims to strengthen efficiency, leverage synergies across business areas, and establish a foundation for further system harmonization. By unifying these key functions, Mercedes-Benz seeks to deliver a seamless and consistent customer experience, improve competitiveness, and ensure sustainable long-term growth in an increasingly dynamic automotive and financial services market.
A central milestone in this transformation is the planned merger of Mercedes-Benz Mobility AG (MBM AG) into Mercedes-Benz AG, scheduled for December 31, 2025. This merger remains subject to approval by the relevant regulatory authorities. While the integration will bring the majority of operations under a single umbrella, certain core functions of the financial services business will continue to be managed within the Mercedes-Benz Financial Services organizational unit. This arrangement ensures compliance with central regulatory requirements while maintaining operational efficiency.
Franz Reiner, the Chairman of the Board of Management of Mercedes-Benz Mobility AG, will step down from his role effective December 31, 2025, at his own request and by mutual agreement. Reiner has enjoyed a distinguished career with the company spanning more than three decades, beginning in 1992 through the trainee program at the former Daimler-Benz AG. Over the years, he held numerous leadership positions, including Head of Sales and Marketing and Member of the Board of Management at Mercedes-Benz Bank for Retail and Corporate Business. In 2009, he joined the Board of Management of Mercedes-Benz Mobility AG (then Daimler Financial Services AG), initially overseeing operations in the Americas, followed by the European markets in 2011. He assumed the role of CEO in 2019.
Harald Wilhelm, Member of the Board of Management of Mercedes-Benz Group AG responsible for Finance & Controlling and Chairman of the Supervisory Board of Mercedes-Benz Mobility AG, praised Reiner’s contributions: “With his visionary and value-driven leadership, Franz Reiner has shaped the development of Mercedes-Benz Mobility for more than three decades. As a true entrepreneur within the company, he combines an exceptional understanding of customer needs with a strong commitment to our dealer network. His international experience has been crucial in advancing the success and sustainable growth of our financial services business, positioning the organization for the future. We sincerely thank him for his outstanding dedication, integrity, and pioneering spirit, and wish him every success in his future endeavors.”
Mercedes-Benz Financial Services will continue to operate as a robust and highly efficient organization, supporting Mercedes-Benz Sales in delivering customer-centric and attractive financial solutions. In line with the company’s global leadership strategy, Peter Henn, currently President & CEO of Mercedes-Benz Financial Services USA and Head of Mercedes-Benz Mobility North America, will assume global leadership of Mercedes-Benz Financial Services effective May 1, 2026.
In the interim, Peter Henn will continue to oversee the transformation of operations in North America, including the relocation of the local Financial Services organization from Farmington Hills, Michigan, to Atlanta, Georgia. During this transition, Tolga Oktay, currently Member of the Board of Management for Finance and Controlling at Mercedes-Benz Mobility AG, will take on interim responsibility for the Financial Services business. Like Peter Henn in his upcoming global role, Oktay will report directly to Harald Wilhelm.
Peter Henn brings extensive international experience to his new position. Before joining Daimler AG, he worked at Deloitte & Touche LLP in New York. A qualified lawyer, he joined the company in 2007 as Head of Corporate Audit and Corporate Governance and became Head of Internal Audit in 2010. In 2014, he was appointed to the Board of Management of the former Daimler Financial Services AG, initially overseeing the Africa & Asia-Pacific region. Since 2019, he has led the business strategy and operations of Mercedes-Benz Mobility in the United States, Canada, and Mexico.
Harald Wilhelm emphasized the significance of Henn’s appointment: “With Peter Henn, we are gaining an experienced and internationally minded leader to head Mercedes-Benz Financial Services. Throughout his more than 25-year global career, Peter has consistently demonstrated the ability to guide teams through major transformation phases while achieving strong business results, all while maintaining a clear focus on company culture, integrity, and compliance.”
Through these leadership changes and the upcoming integration of Mercedes-Benz Mobility AG into Mercedes-Benz AG, the company is signaling a bold step forward in combining its automotive and financial services expertise. The merger is expected to streamline processes, reinforce customer-centric operations, and ensure that Mercedes-Benz remains competitive and adaptive in an increasingly complex and evolving global market. By aligning vehicle sales and financial services under a unified structure, Mercedes-Benz aims to provide customers with a more seamless experience while continuing to drive innovation, growth, and operational excellence across all facets of the business.
