Hibbett and adidas Launch Limited-Edition “State Fair” Superstar Celebrating Texas Tradition
Athletic-inspired fashion and footwear retailer Hibbett has partnered with adidas to debut a special, limited-edition sneaker that captures the energy, nostalgia, and flavor of one of the Lone Star State’s most beloved traditions—the State Fair of Texas. Together, the two brands are introducing the “State Fair” Superstar, a playful yet stylish design created with both community spirit and sneaker culture in mind.
Only 1,320 pairs of this exclusive shoe will be available, making it a highly coveted release for sneaker fans, collectors, and Texans alike. More than just footwear, the “State Fair” Superstar is a celebration of Dallas heritage, designed to bring the imagery and atmosphere of the fairgrounds straight onto the iconic adidas silhouette.
A Sneaker That Embodies the Fair
The “State Fair” Superstar was conceived through a collaboration between adidas designers and Hibbett employees, who contributed local insights to ensure the shoe captured the heart of Texas culture. Every design element ties back to the State Fair experience. For example, the pair features:
- Embossing details to give the shoe texture and flair.
- A Dallas star and a Dubrae belt buckle as nods to Texas style.
- A whimsical corndog graphic hidden on the inside right shoe.
- A ferris wheel illustration on the inside left shoe.
- And, most distinctively, a Texas state silhouette stamped on the bottom sole of both shoes.
These touches transform the classic Superstar into a wearable tribute to the fair—equal parts playful, nostalgic, and proudly Texan.
Launch Event in Dallas
Fans will get their first chance to see and purchase the sneakers at a lively community launch event on September 20, 2025. The celebration will be held at the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, 75210, just steps away from where the fair itself unfolds each year.
Running from 2 p.m. to 8 p.m., the event is designed as more than a sneaker drop—it’s a festival-style gathering that mirrors the spirit of the State Fair. Attendees can expect:
- Giveaways and Texas-themed activities such as custom cowboy hats, DIY bolo ties, and sheriff badges.
- Interactive fun like mechanical bull-style rides inspired by the Superstar sneaker, hoops, and ring toss games.
- Live music and entertainment to keep the crowd energized.
- Exclusive promotions and, of course, the chance to try on and purchase the “State Fair” Superstar before they sell out.
The goal is to bring the community together to celebrate sneaker culture and Texas tradition in one fun-filled afternoon.
Voices from adidas and Hibbett
Leaders from both brands expressed excitement about the collaboration and its cultural meaning for Dallas.
“It was wonderful to be able to tell an authentic Dallas story on Superstar with Hibbett,” said Tamara Griffin, Senior Category Merchandiser, North America, SMUs/Exclusives, adidas. “Hibbett has a lot of doors in Dallas and it’s going to be fun to see a rollout like this that celebrates community, especially during the Texas State Fair.”
For Hibbett, the project was an opportunity to blend local tradition with sneaker storytelling. Drake Carroll, Buyer, Men’s Lifestyle Footwear at Hibbett, shared: “This collab hits the sweet spot; style, storytelling and community. The State Fair of Texas is woven into the fabric of Dallas and this Superstar celebrates that tradition in a bold, authentic way – a true moment for both the community and sneaker culture.”
Sarah Sharp-Wangaard, VP Marketing at Hibbett, added: “The State Fair of Texas is an iconic event that draws huge crowds to Dallas/Ft Worth each year and the adidas Superstar has been a legend since they were first seen on the feet of hip-hop legends, decades ago. We’re really proud that one of our Buyers, Drake Carroll, partnered with the adidas creative team to create something fun just for Dallas that pays homage to the fair and gives fans a way to keep the spirit alive all year long.”
Availability and Exclusivity
In addition to the Dallas launch event, the “State Fair” Superstar will be released at 34 Hibbett locations across the Dallas/Ft. Worth area, as well as online through Hibbett’s website. Given the limited run of 1,320 pairs, the sneakers are expected to sell out quickly, adding to their exclusivity and desirability among collectors.
A Celebration of Tradition and Sneaker Culture
The adidas Superstar has long been celebrated as one of the most iconic sneakers in history, first made famous on the basketball court and later adopted by hip-hop legends, fashion enthusiasts, and streetwear culture. By fusing this global sneaker icon with the hyper-local tradition of the State Fair of Texas, adidas and Hibbett are creating something that resonates on multiple levels: heritage, style, and community.
For Dallas residents, the sneaker becomes a wearable keepsake of their city’s biggest event of the year. For collectors, it’s a rare and playful twist on the Superstar that reflects the ongoing trend of storytelling through limited-edition collaborations. And for Hibbett and adidas, it’s proof of how sneakers can be more than just footwear—they can be cultural touchstones.
The “State Fair” Superstar isn’t just a shoe; it’s a piece of Texas tradition reimagined through one of the most recognizable silhouettes in sneaker history. With its detailed design, community-focused launch, and limited availability, it’s set to become a standout release in 2025.
