Maruti Suzuki True Value India’s leading organized pre-owned car retail channel, has proudly announced surpassing a monumental milestone of 60 lakh pre-owned car sales since its inception in 2001. This achievement underscores MSTV’s sustained growth and its strong position as the most trusted destination for quality pre-owned vehicles across the country. In the fiscal year 2024-25 alone, MSTV sold an impressive 492,697 cars, reinforcing its commitment to delivering excellence in the pre-owned automobile segment.
From the outset, Maruti Suzuki True Value has been built on core values of Warmth, Simplicity, Transparency, Reliability, and Professionalism. These pillars have shaped the brand’s journey, enabling it to consistently meet and exceed customer expectations. MSTV continues to be the preferred choice for customers seeking dependable, certified pre-owned cars that come with peace of mind and quality assurance.
Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, commented on this remarkable milestone: “As we celebrate the sale of over 60 lakh vehicles, we extend our heartfelt gratitude to all our customers for trusting Maruti Suzuki True Value. Over two decades, we have evolved into a brand synonymous with reliability and safety in the pre-owned car market. Today, we are proud to see a strong preference for True Value among young buyers, with an average customer age of 31 years. Remarkably, 85% of our customers are first-time buyers, which is a testament to the trust and confidence that our brand inspires.”
One of the key factors driving MSTV’s success is its rigorous quality assurance process. Every pre-owned car sold under the True Value banner undergoes a thorough 376-point quality check. These vehicles are then refurbished using Maruti Suzuki Genuine Parts to ensure they meet stringent standards before being certified. Additionally, True Value verifies the service history, ownership documentation, and other critical vehicle details, thereby offering customers complete transparency and confidence.
To further elevate customer satisfaction, all Maruti Suzuki True Value certified pre-owned vehicles come with a warranty of up to one year and include three free services. This commitment ensures that customers enjoy a hassle-free ownership experience, comparable to buying a new car.
MSTV’s expansive network is another cornerstone of its success. With 606 showrooms spread across 305 cities nationwide, customers have easy access to a wide selection of pre-owned vehicles along with expert guidance. This extensive presence enables MSTV to provide reliable support and after-sales service, no matter where the customer is located.
Moreover, Maruti Suzuki True Value has embraced digital innovation to enhance the customer journey. The user-friendly True Value app and website offer a seamless browsing experience, allowing prospective buyers to search cars based on model, price, location, and other filters. Customers can also book test drives online, blending the convenience of digital discovery with the personalized service of physical showrooms. Trained relationship officers are available to assist customers with documentation and provide expert advice, ensuring a smooth and enjoyable buying process.
Understanding the financial considerations of car buyers, MSTV also offers the Maruti Suzuki Smart Finance platform. This end-to-end digitized financing solution provides easy access to loans from a range of public and private banks and NBFCs. By simplifying the financing process, MSTV makes pre-owned cars more accessible and affordable to a wider audience.
Together, these initiatives — from rigorous quality checks and extended warranties to extensive showrooms, digital innovation, and convenient financing — have cemented Maruti Suzuki True Value’s reputation as the most trusted and customer-centric pre-owned car retailer in India. This milestone of 60 lakh sales not only reflects the brand’s commercial success but also highlights its unwavering commitment to transparency, quality, and customer satisfaction.
As India’s pre-owned car market continues to grow and evolve, Maruti Suzuki True Value remains at the forefront, continually innovating and expanding its services to meet the diverse needs of Indian consumers. With a clear focus on sustainable growth and customer trust, MSTV is well-positioned to lead the future of pre-owned car retailing in India for many years to come.
