Kia India Celebrates Milestone with 100 Certified Pre-Owned Outlets Across 70+ Cities
Kia India, a prominent player in the country’s mass-premium automobile segment, has reached a major milestone by inaugurating its 100th Certified Pre-Owned (CPO) outlet. This achievement not only solidifies Kia’s presence in the burgeoning pre-owned car market but also positions the automaker as one of the fastest original equipment manufacturers (OEMs) in India to establish such a vast CPO network in under three years.
The expansion of Kia’s certified pre-owned footprint underscores the company’s strategic push to enhance customer experience, offer extended value, and strengthen brand trust. With this 100-outlet milestone, spread across more than 70 cities, Kia India now has a CPO presence that covers nearly 60% of its total retail footprint nationwide. This widespread availability aligns with the rising consumer preference for certified, high-quality used vehicles and represents a notable shift in buyer behavior, where transparency, quality assurance, and post-sale benefits play a decisive role.
Offering Peace of Mind with Robust Benefits
At the heart of Kia India’s CPO program is a customer-centric philosophy that aims to mirror the peace of mind typically associated with buying a new vehicle. Certified pre-owned cars from Kia come with a robust warranty of up to 2 years or 40,000 kilometers, along with four complimentary periodic maintenance services. This comprehensive package ranks among the most attractive and reliable offerings in the Indian pre-owned vehicle segment, providing significant value to buyers looking for dependable used cars without compromising on quality or service support.
Kia India ensures that every CPO vehicle undergoes a thorough 175-point quality check. Vehicles must meet strict eligibility criteria, including having clocked less than 100,000 kilometers and being completely free of any structural damage. Each certified unit is refurbished using genuine Kia parts and is backed by verified ownership and service history. These stringent checks not only uphold the brand’s reputation but also provide customers with confidence in the quality, safety, and performance of the certified vehicles they purchase.
A Strategic Business Pillar
Commenting on the occasion, Mr. Joonsu Cho, Chief Sales Officer at Kia India, stated, “Crossing the mark of 100 outlets for our Certified Pre-Owned network within just three years is a strong testament to the trust customers place in the Kia brand. In this short span of time, our CPO business has evolved into a strategic growth driver—powered by exceptional quality, reliability, and trust. Through our exclusive, design-forward outlets and a fully digital experience, we are reshaping the pre-owned car market by offering customers the same confidence and convenience they associate with a new Kia vehicle.”
He further emphasized that the expansion of Kia’s CPO network reinforces the company’s commitment to delivering long-term value and providing a seamless ownership experience. “As we expand this network, our commitment remains focused on offering customer-centric solutions, long-term value, and a seamless ownership journey that reflects the Kia promise of movement that inspires,” he added.
Digitally Driven and Seamlessly Integrated Experience
What sets Kia India’s CPO program apart is its technology-driven, holistic approach to pre-owned vehicle transactions. The entire process, from vehicle evaluation to ownership transfer, is fully digitalized. Kia leverages an industry-leading evaluation app that ensures each car’s value is assessed fairly, transparently, and efficiently.
The CPO outlets are not limited to just selling Kia vehicles—they offer a wide spectrum of services including buying, selling, and exchanging cars of any brand. This broad scope appeals to a wider customer base and positions Kia’s CPO program as a one-stop solution for used vehicle needs. Customers are also offered secure and instant payment options, hassle-free documentation and ownership transfer, and tailored finance schemes that make vehicle ownership easier and more accessible.
By combining digital tools with physical touchpoints, Kia India delivers a hybrid retail experience that resonates with modern car buyers who expect both convenience and assurance. The result is a redefined pre-owned car ecosystem that delivers both high value and peace of mind.
The expansion of the Certified Pre-Owned network is not just a tactical move, but a reflection of Kia India’s long-term vision for sustainable and inclusive growth. As urban mobility continues to evolve and the demand for affordable yet high-quality vehicles increases, the CPO segment is poised to become an even more critical component of India’s automotive market.
With the used car market expected to outpace new vehicle sales in the coming years, Kia’s early and rapid investment in this space places it at a competitive advantage. By blending quality assurance, innovative digital tools, and customer-centric services, Kia India is poised to lead the evolution of the pre-owned vehicle market and offer consumers a premium ownership experience, even with used cars.
