Aptar Beauty Debuts HDP: A High-Dose, All-Plastic Pump Solution for Sustainable, Omnichannel Packaging in North America
Aptar Beauty, a global leader in dispensing solutions, has announced the North American launch of its latest innovation—HDP, a cutting-edge, all-plastic, high-dose pump specifically designed for personal care formulations. With a focus on sustainability, user convenience, and compatibility with omnichannel retail environments, HDP is poised to revolutionize the dispensing landscape for high-volume personal care products.
This innovative pump delivers a generous 3.5 cc dosage per stroke, making it ideal for products such as body lotions, shampoos, baby care items, and other large-format personal care applications. Engineered with a fully plastic construction and the shortest stack height in its category, HDP offers brands a compelling mix of performance, recyclability, and shelf appeal.
All-Plastic Design: Optimized for Sustainability and Compatibility
One of the most significant advantages of the HDP pump lies in its all-plastic, metal-free construction, which sets a new standard for sustainable dispensing technology. Unlike traditional pumps that incorporate metal springs within the product chamber—posing recyclability challenges and potential formula compatibility issues—HDP’s spring is positioned outside of the dosage chamber and is also made entirely of plastic. This metal-free architecture not only enhances product integrity and compatibility but also allows the entire pump to enter the polypropylene (PP) recycling stream.
In addition to its recyclable structure, HDP is also compatible with Post-Consumer Recycled (PCR) resin, offering brands the opportunity to blend PCR with virgin materials for a reduced environmental footprint. By doing so, Aptar Beauty is not just creating a more sustainable dispensing option—it is empowering brands to meet growing consumer and regulatory expectations around packaging sustainability.
Engineered for E-commerce, Shelf Visibility, and Transportation
Modern personal care brands must operate across a variety of sales channels, from online marketplaces to in-store retail, which introduces new challenges in product packaging. HDP is specifically designed to meet these omnichannel demands.
Thanks to its twist-to-lock, down-locking design, HDP is e-commerce ready. This built-in security feature prevents accidental actuation during shipment, eliminating the need for additional clips or protective e-commerce packaging. This means fewer components, simplified supply chains, and more sustainable logistics practices.
What truly sets HDP apart in terms of form factor is its compact profile. With a stack height of just 15 mm, it is the shortest high-dose all-plastic pump currently available in the North American market. This low-profile design improves the product’s visibility on store shelves, ensuring that the primary packaging stands out in a competitive retail environment. It also makes products more space-efficient for transportation and storage, reducing costs and improving logistics across the value chain.
Designed for Customization and Brand Adaptability
HDP is not just a functional dispensing tool—it’s also a canvas for brand expression. Aptar Beauty has prioritized modular customization to ensure that brands can adapt the look and feel of the pump to suit their unique identities. The pump is currently available in two neck diameters—28 mm and 33 mm—to accommodate a wide variety of bottle designs commonly used in the personal care market.
In addition, the collar and pump head can be tailored with different colors, textures, and finishes to align with a brand’s visual language and aesthetic. Whether a company is aiming for a minimalist, clinical look or a more luxurious, glossy finish, Aptar’s customization options make the HDP pump a versatile and appealing choice for premium and mass-market brands alike.
Supporting Brands in Their Sustainability Journey
Sustainability has evolved from a differentiator into a core requirement for brands across all industries—and personal care is no exception. With the HDP pump, Aptar Beauty is equipping companies with a high-performance, sustainable dispensing solution that aligns with consumer expectations and industry regulations.
“HDP is our first all-plastic, high-dose dispensing pump, designed with the shortest stack height,” said Jesse Martinez, Platform Director for North America, Dispensing and Cosmetic Pumps at Aptar Beauty. “It uniquely allows brands to meet market demands for reliable shipping solutions, while supporting their sustainability goals.”
This dual focus on functionality and environmental responsibility places HDP at the intersection of performance and purpose. It allows brands to streamline their packaging designs while reducing waste and preparing for a future in which recyclability and material transparency are vital for success.
A Strategic Fit for the North American Market
The HDP pump is currently available exclusively in the North American market, where rising consumer demand for eco-friendly packaging, e-commerce readiness, and user-friendly formats has created an urgent need for innovation. Large-format personal care products are particularly popular in this region, making the high-dose capabilities of HDP a strategic advantage.
With its launch, Aptar Beauty not only strengthens its foothold in North America but also reinforces its position as a pioneer in sustainable packaging innovation. The company’s combination of industrial strength, precision engineering, and deep market insight ensures that HDP will become a go-to solution for forward-thinking personal care brands.
A New Benchmark in Dispensing Technology
The launch of the HDP high-dose pump marks an important milestone in the evolution of sustainable, omnichannel-ready packaging for the personal care sector. Combining a high-dose output, e-commerce compatibility, metal-free recyclability, and customizable aesthetics, HDP addresses multiple brand pain points in a single, cohesive solution.
With Aptar Beauty’s global expertise backing it, HDP is more than just a product launch—it’s a glimpse into the future of smart, sustainable dispensing systems tailored to the real-world demands of modern brands.
