Aptar Beauty and Clarins Unveil Ninth Generation of Iconic Double Serum with Custom Eco-Designed Packaging
Aptar Beauty, a global leader in dispensing systems and custom beauty solutions, has partnered once again with premium skincare brand Clarins to introduce the ninth generation of the world-renowned Double Serum. This latest iteration not only redefines product innovation but also showcases Aptar Beauty’s remarkable industrial power, advanced design capabilities, and commitment to sustainability.
After three years of intensive development, involving multiple international manufacturing sites, specialized molds, and custom machinery, the two companies have produced what is arguably the most advanced version of the Double Serum to date. The centerpiece of this new launch is a patented, custom-designed dispensing system housed in a groundbreaking eco-designed package. The collaboration demonstrates Aptar Beauty’s ability to deliver complex, high-end solutions tailored to the unique identity of luxury brands like Clarins.
Iconic Packaging Reimagined for a New Era
At the heart of the Double Serum’s transformation lies its iconic dual-chamber packaging, meticulously reengineered by Aptar Beauty. This packaging innovation enables the separation of two powerful serums – one hydric and the other lipidic – ensuring both formulas remain stable and potent until the moment of application. The two-in-one dispensing mechanism allows precise, waste-free usage tailored to user preferences.
The design incorporates a rotating actuator that provides progressive dosage control. By simply twisting the actuator to the left, users can choose from smaller to larger doses depending on their skincare needs. When turned to the right, the system locks automatically, eliminating the need for a separate cap and making the product more user-friendly and travel-ready.
A visual highlight of this design is the unique floating effect of the inner bottle, which appears to be suspended inside the transparent outer chamber. This aesthetic not only reinforces the product’s luxurious feel but also lets the user see the product’s golden-hued serum inside. Aptar Beauty holds a patent for this dual-distribution system, which is a signature feature of the new generation.
A Step Forward in Sustainable Packaging
In line with both companies’ sustainability goals, the new packaging is also a model of eco-design. According to Clarins, the packaging is composed of 94% recyclable materials and includes 24% recycled content. Impressively, 85% of the total product weight uses R-PET (recycled polyethylene terephthalate), derived through chemical and mechanical recycling processes. This includes the two main bottles, actuator push-button, and funnel collar.
One of the key technical challenges for Aptar Beauty was to apply high-quality silk-screening and varnish on recycled PET materials, ensuring a premium finish without compromising sustainability. Additionally, the team replaced traditional ABS plastic components with PET alternatives, maintaining quality and performance while reducing environmental impact.
Excellence in Custom Manufacturing
This launch serves as a definitive showcase of Aptar Beauty’s custom manufacturing prowess and dual sourcing capabilities. The development process leveraged synergies between several of Aptar’s European production facilities, notably in Oyonnax, Verneuil, and Charleval. Support also came from other strategic sites, including Le Neubourg in France and Chieti in Italy, forming a reliable and resilient supply chain network.
The success of this project hinged on seamless coordination among design, engineering, manufacturing, and logistics teams. Aptar Beauty’s Custom Beauty division led the charge, integrating knowledge from each center of expertise to bring Clarins’ vision to life. Dozens of new molds were developed and tested across multiple sites, and a fleet of fully automated machinery was introduced to ensure precision and scalability in production.
To further enhance manufacturing efficiency, all four sizes of the Double Serum – 30ml, 50ml, 75ml, and 100ml – were developed simultaneously. Common sub-assemblies across the sizes enabled streamlined production without sacrificing design or function.
“We are very proud of this latest edition of the iconic Clarins’ Double Serum, for which we worked hand in hand with Clarins, from creative concept to delivery of the finished product,” said Florence Muh, Customer Support & Development Director at Aptar Beauty. “This project embodies the full potential of our custom activity, technical expertise, and manufacturing synergies.”
A Model for the Future of Custom Beauty Solutions
Aptar Beauty’s Custom team is known for transforming creative concepts into industrial realities, balancing design excellence with sustainable manufacturing. With more than 70 years of expertise in high-end packaging and seven production facilities across Europe, the company has cultivated a reputation for agility, quality, and environmental responsibility.
Each Aptar site specializes in particular packaging categories—ranging from fragrance pumps and airless dispensers to metal components and sampling solutions. The Oyonnax facility, dedicated entirely to custom manufacturing, serves as the flagship location for tailored, high-performance production. It is also a hub for high-volume PCR (post-consumer recycled resin) use, underscoring Aptar’s environmental priorities.
Through its interconnected ecosystem, Aptar Beauty ensures supply chain resilience, operational flexibility, and industry-leading innovation. The ninth-generation Clarins Double Serum stands as a testament to what is possible when technical precision, sustainable thinking, and design innovation converge.
